Plenty of attorneys use the traditional press as part of their litigation strategy—using Facebook and other social networking sites may be the next step.
A Vermont brewery fought off a copyright claim from Hansen Beverages, the company behind Monster energy drinks, in part by launching a viral internet campaign that included a Facebook page.
In many ways, using social media is no different than using more traditional media to gain leverage—especially in David versus Goliath type cases. Raising social awareness of a potential claim is many times much more persuasive than having a star witness. Using social media does not apply to all cases and potential claims. But when it does, it can be a powerful tool to add to your litigation arsenal.
(photo: Austin ampersand Zak)