litigationtoolboxPlenty of attorneys use the traditional press as part of their litigation strategy—using Facebook and other social networking sites may be the next step.

A Vermont brewery fought off a copyright claim from Hansen Beverages, the company behind Monster energy drinks, in part by launching a viral internet campaign that included a Facebook page.

In many ways, using social media is no different than using more traditional media to gain leverage—especially in David versus Goliath type cases. Raising social awareness of a potential claim is many times much more persuasive than having a star witness. Using social media does not apply to all cases and potential claims. But when it does, it can be a powerful tool to add to your litigation arsenal.

Should Lawyers Suggest Social Media to Clients As An Alternative to A Pricey Lawsuit? | myShingle.com

(photo: Austin ampersand Zak)

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3 Comments

  1. Jim says:

    Only problem with this is that social played no role whatsoever in the Hansens/Rock Art situation. Rock Art did make a minor showing but it wasn’t a factor whatsoever in resolving the dispute. Nice theory, wrong example.

  2. I would love to hear more, can you clarify?

  3. Aaron Street Aaron Street says:

    @Jim –

    Are you saying the Vermont Public Radio story about the issue is false?

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