When it comes to marketing your practice, it is essential to know your audience and focus your marketing on the needs of your potential client base. Take Peter John, a 1998 graduate of the LSU Law Center who holds an MBA and, apparently, a pilot’s license. He is also a reggae artist with some catchy lines.
David Lat called up P’Ta Mon last August, and John turns out to be quite articulate and even a bit sage about his advertising campaign.
You’ve got to find your style and go with it.
[Thanks, Zale Dowlen!]