99designs makes it easy and cost-effective to get a great logo for your law firm—something missing from many solo and small firm websites and stationery—or a professional-looking website. It is not DIY-cheap, like making your own logo in Word or putting together your own website, but 99designs can be a lot less expensive than hiring a designer. It’s basically crowdsourced deisgn.

Most of the solo practitioners I have encountered have letterhead that is just their name in boldface. Some even spend waste money getting this printed professionally. This always leaves me with the impression that the attorney is an amateur, or at least that he is still struggling to put his firm in order. That is not a good impression to make on a client, and probably does not help you with opposing counsel, either. The same goes for law firm websites.

Yes, you probably should have a website

Although many people say that every law firm needs a website, it isn’t true. Some law firms probably don’t need a website—although your law firm is probably not one of them. The rest of us need a good website, not just any old website. That six-year-old website with yellow text on faux-granite wallpaper is doing more harm than good, unless you are trying to brand your firm (and yourself) as out of touch and technologically illiterate.

Fortunately, fixing these problems is fairly quick and painless with 99designs. All you have to do is post your project requirements, and designers will respond. You can comment on submissions, and then you pick the winner. Aaron recently used 99designs to get a beautiful logo for a non-Lawyerist project for probably half what he would have paid if he hired a designer. He got dozens of submissions, and had a hard time choosing one from the front-runners.

How 99designs works

With 99designs, you set the “reward” price, and you have the option to back out if none of the submissions are acceptable. The number of submissions to your project depends on what you are willing to pay, as well as what kind of project you are posting. Logo design projects tend to get more submissions than custom WordPress theme projects, for example.

Besides logos, you can post design projects for business cards, stationery, flyers, custom WordPress themes, and other design needs. If it is time to improve your logo, website, business cards, or stationery, give 99designs a try.

6 Comments

  1. Rob Shainess says:

    Sam,

    You make a great point about how many bad lawyer logos there are out there. And, I agree that every piece that leaves your office–business cards, letterhead, email, etc.–should reflect your firm “brand.” But, as I went through the process of designing my website and “logo,” I became convinced that simple can be better.

    My “logo” was designed by a designer for a professional ad agency (these folks often work freelance, and are far less costly than you might think), and I love it. She discouraged me from using a symbol or artsy design piece. Instead, I’ve used what designers call a simple “type treatment.” Just font and color. I think its professional, without being overtly commercial. I mention this just to caution others against going too far with logo design. After all, we are lawyers, not Nike.

  2. Jay S. Fleischman says:

    I’m a fan of 99Designs. I had the logo for Legal Practice Pro done with 99Designs and enjoyed the experience so much I went back for a logo for The Inspired Solo. Not a hands-off process, but an enjoyable one overall.

  3. Gyi Tsakalakis says:

    Another +1 for 99designs. Just used them for two logo design projects this week. Has anyone used them for theme design/coding? I’m curious about results.

    Viva crowdsourcing!

  4. Jeff Berman says:

    Anyone have any experience with a WordPress theme through 99designs?

Leave a Reply