Podcast #46: How to Figure Out if Your Online Marketing is Working, with Dan Weeks

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Free: 10 Things the Best Law-Firm Website Designs Have in Common

For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.

Here’s why cost-cutting measures aren’t catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?

Why Cost-Cutting isn’t Catching On

Okay, that’s not fair. Flat fees are gaining in popularity. But at 3 Geeks and a Law Blog, Casey Flaherty argues that clients don’t seem to be clamoring for change. What they are clamoring for is discounts — apparently even if the cost winds up being greater than it would be if they hired a less-expensive firm with a smaller discount.

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How to Figure Out if Your Online Marketing is Working, with Dan Weeks

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Dan Weeks’s Lawyer Marketing Score is a tool for assessing the relative effectiveness of your online marketing by comparing it to other law firm websites. Currently, Weeks’s tool is limited to personal injury lawyers in certain cities. In today’s podcast, he talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.

Thanks to the Gerry Spence Trial Lawyers College and Ruby Receptionists for sponsoring this episode!

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  • interesting subject been discussed here, as unnecessary cost cut won’t help any business empire to get a holding over the market. Rather taking smart steps at the right time can actually pave path towards success.