Social Media: People Use It

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If you are still on the fence about using social media as a marketing tool for your law firm, get off the fence. There are approximately ten million articles on Lawyerist to help you create a social media campaign. If that is not enough, a recent poll indicates that a lot of people are obsessed with social media.

Findings

48% of social media users check activity as soon as they wake up, or even during the night. iPhone users in particular generally check social media in bed, before breakfast, and before they ever turn on the TV in the morning.

56% of Facebook users check the site at least once a day and 32% of Facebook users do not mind being interrupted by an electronic message.

What does this mean for law firm marketing?

In many ways, this is a Catch-22. People appear to be using social media more then ever. At the same time, Facebook, Twitter, etc., are increasingly overloaded with constant streams of nonsense from people. Your updates and marketing attempts could get lost in the shuffle.

One way to avoid the crush is to post less frequently. Some people I follow on Twitter send updates fifteen times a day. I admit, the chances of me ever reading their Tweets are rather low. Many of these people are legal professionals who post some useful stuff, but also talk about lunch, the weather, and their socks.

If you are going to use Twitter or Facebook for marketing yourself or your firm, post something useful, or at least somewhat interesting. Post links to useful articles, or links to a blog post you wrote. In other words, content is king.

The study indicates people are paying attention more then ever, but you still need to get their attention, and give them something useful.

(photo: sklathill)

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  • That may be true for people in general but I am becoming more and more doubtful about whether social media will ever take off for lawyers. Twitter has been around for, what, 2 years now? There are about 25,000 licensed lawyers in MN and only about 70 or 80 of them appear to be on Twitter. That’s a pretty dismal adoption rate. And I share your sense of the “streams of nonsense” from some people. “I’m sitting at my desk, trying to think of something to tweet!” Thanks. Be sure to let us know how that works out for you.

    Time to move on to the Next Big Thing, whatever that may be.

  • I am still not sold on Twitter as a marketing tool, but I like it as a tool for communicating and making connections (some of which, I suppose, could theoretically become referral sources).

    I know some people report success getting clients through Twitter, but that seems to be the exception, not the rule.

    Facebook, on the other hand, is an excellent place to build relationships. I keep up with quite a few referral sources through Facebook. I do not use it for directly soliciting clients, however, at least not at this point.

  • Randall Ryder

    I cannot be sure if Twitter generates results, but I know it is easy to use via TweetDeck or another similar program. If I am posting a link to one of my posts, it goes out through both Twitter and Facebook. It keeps me visible, which hopefully leads to referrals. That said, I only post once or twice a day.

  • Post less frequently. — great advice!

    We make the some recommendation to our clients and in a piece on this subject on our website: http://bit.ly/9KaKYO . Let’s face, attorneys are busy people. One worthwhile, thoughtful blog post a month is far more valuable than 300 tweets.