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In Minnesota, more and more attorneys are going solo. Many of the attorneys are recent law school grads who cannot find available jobs. Others are from bigger firms that are downsizing in an attempt to save costs. Regardless of why an attorney is solo, the article points out that many solos are choosing to outsource the business aspects of their own practice.
While outsourcing may be a financial option for some new attorneys, it is not affordable for everyone. If you find yourself going solo, or thinking about starting your won firm, there are plenty of other resources to consider before paying for help.
Believe it or not, if you searched through all the Lawyerist posts, you could learn enough to start up your own practice, without outsourcing. There are wide-ranging articles on how to start a solo practice, down to incredibly detailed posts on what phone service to use, or how to build a website.
If you need help with marketing, click on the marketing tab above to view hundreds of posts on various marketing suggestions.
Do you know someone that runs a solo practice, or more than one? Take each one out to lunch and pick their brains. Let them know you are going solo. Not only will they give you good advice, maybe they will offer to co-counsel with you on a case. Even better, they might even throw you a client or two.
Admittedly, I am biased against outsourcing because I am a do-it-yourself kind of guy. I am even more leery when I read the fees for marketing coaches. I would feel much more comfortable talking to attorneys who run successful marketing campaigns. I have a sneaky suspicion that much of the information marketing coaches provide is available in other places for free.
If anyone has any experience with a marketing coach or consultant, I would love to hear about it.