YouTube can be a tool to reach, engage, and attract potential clients. It is also a graveyard of videos past, archiving everything from the absurd to the ethically questionable.

Comment 3 to Rule 7.2 of the Model Rules of Professional Conduct points out that questions of effectiveness and taste in advertising are “matters of speculation and subjective judgment.” Although dignity and good taste are open to interpretation, the ABA has encouraged lawyers to consider advertising that reflects the ABA’s aspirational goals.

From Washington to Maine to South Carolina, state bar associations have imposed additional limits, but here are some YouTube videos and televised advertisements that apparently still made the cut.

  • R. Dernister

    Dignity? Good taste?? We’re talking lawyers here.

    • Hurr.

      • theonlyone

        To be honest, I am not a fan of advertising but I understand that for some attorneys, they do not have enough of a network to rely on word of mouth so they have to do something to get attention. I would not do these type of YouTube advertisements myself but I can understand having some fun to create the shock value. All it takes is one or two clients who think you are funny to create some business.

        • Logan Wallace

          I get what you mean, advertising is a necessary evil in most cases.

        • I get what you mean, advertising is a necessary evil in most cases.

  • Joseph Dang

    The zombie one made me smile a little bit.

  • Tighe Wilhelmy

    Great post, Anna. There is tremendous difficulty with attorneys trying to create viral type videos. One of the more “tasteful” videos by an attorney I’ve seen that accomplishes this is the Texas Law Hawk, Bryan Wilson.

    You can see his video here: