Free: 10 Things the Best Law-Firm Website Designs Have in Common
For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.
A colleague said this to me as we were riding up an elevator after the MSBA Practice Management & Marketing Section lunch today. I tried to explain, but while my “elevator speech” about my practice is pretty good, I do not have one about blogging. Nevertheless, I will attempt to boil down a complex internet thing to its essential parts.
First and foremost, a blog is simply a website. The difference is in the manner of publishing that website. With a blog, publishing is as simple as drafting an email. With traditional websites, publishing is complicated programmer’s work.
But more than that, a blog is (or can be):
- A search engine magnet
- A way to reach potential clients directly
- Evidence of your expertise
- A path to earned media exposure
- Over time, a database
Of course, a blog can be more or less, depending on the blog and the blogger. It is what you make of it.