Legal Marketing: Get ‘Em While They’re Young

Many lawyers dream of having their ads becoming viral sensations. Nothing would be better than your name being the first thing in anyone’s head whenever they have a legal problem. But personal injury lawyer Morris Bart in Louisiana has done every lawyer one better, and has become the theme of a two-year-old’s birthday party.

You read that right. A toddler became so obsessed with the lawyer’s commercials that his mother decided to throw him a Morris Bart-themed birthday party. The cake had Bart’s face on it, the toddler wore a t-shirt with Bart’s face on it, and there was even a life-size cutout of Bart. Although Bart didn’t attend the party in person, he did send an autographed picture along with some other schwag.

There’s a lot to be said about entering the market at the point of least competition or for having an advertising jingle stuck in people’s heads. But having a toddler’s mother voluntarily use your law firm as the theme for the child’s birthday party is, well, something else entirely.

Featured image: “Happy baby boy eating cake for his first birthday party” from Shutterstock.

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