Adam Reposa Shows the Absurdity of Lawyer Advertising Oversight (NSFW)

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Adam Reposa is kind of insane.1 However, he definitely knows how to make a point.

The above video (starting at 4:00) shows Reposa’s conversation with the Texas Advertising Review Committee about his request to use DWI-KING as his phone number. To back up his claim to be the DUI king, he provided numbers (“objective verifiable data” as required by Texas Rule 7.02 (a)(4)) showing he is the most successful DUI lawyer in Travis County, Texas. The Texas Advertising Review Committee turned him down, advising him to go to Super Lawyers or Best Lawyers in America and see if they would grant him that title. (Although that would seem to be be subjective.)

In fairness, the Texas bar regulators are probably weary of dealing with Reposa. But this representative doesn’t do a very good job of justifying the committee’s decision. A better justification might be that winning percentage ≠ king, but Reposa ultimately solved the problem his own way, by changing his name to Adam King Blackwell Reposa.


  1. If you want to see evidence, just watch his other videos, or start the one above from the beginning instead of the 4:00 mark. But beware, it’s very much not safe for work. 

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  • Will

    So “King” is verboten unless it’s approved by a for-profit ratings mag claiming the moniker “Super” or “Best”? Reposa is showing some skin in this video but it’s the proverbial Emperor who isn’t wearing any clothes here.

  • This should be part of a greater discussion. The fact that Texas Advertising Review Committee believes that outsourcing the regulation of legal advertising in Texas to a for-profit entity out of state is ethical… perhaps we should create an entity to police the ethics of the Texas Advertising Review Committee…

  • Is it bad that I love this guy?

    • If it’s bad I don’t want to be good.