Good design is the foundation of a website that brings in business. Whether your marketing focus is on offline networking or search-engine optimization, your website must convince potential clients to take the next step toward hiring you.
We have been showcasing the best law firm websites for five years, and we have found that the best-designed law firm websites have some things in common. A well-designed website should look good, of course, but the reason to take the design of your website seriously is because a well-designed website persuades clients to contact and hire you.
Compelling copy and solid search-engine optimization are also important, but in this white paper our focus is design — design that helps turn visitors into clients.
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