Read This Article to Learn Everything You Need to Know About SEO

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Free: 10 Things the Best Law-Firm Website Designs Have in Common

For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.

The goal of creating content shouldn’t be to come up with a bunch of great keywords; it should be to come up with great content.

If you want to know what search-engine optimization is all about, spend a few minutes with this article from HubSpot.

(h/t Kevin O’Keefe)

Featured image: “A red rose bloom by gift” from Shutterstock.

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  • Will Green

    Original content is king. But why do so many of the top results still contain content that is blatantly stuffed with keywords?

    • Age of domain, number of back links to the site and domain rank play a huge role in ranking regardless of keywords. Google doesn’t rank sites. It ranks pages. Hubspot has over 559k back links and their domain rank is 78/100 according to ahrefs.

  • jluros

    The headline was misleading. This taught me a little about SEO. It was hardly “everything I needed to know.” Unless the headline was intended to be ironic?

    • No, it’s pretty much everything you need to know. There isn’t a lot you need to know.

  • If I were a keyword, my response would be:
    ” ‘The reports of my death have been greatly exaggerated.'[M. Twain]

    Instead, now you have to pay more (through Adwords) to get the report of my death.”

    Intent in the new algorithm still needs keywords…it’s just that you won’t get to see them.

    But so far, Bing and Yahoo still give you a peak, even if their share of search is puny compared to Google.

    • Yep, totally agree. If keywords are irrelevant then why does Google invest so much in improving their keyword planning tool? I also wonder if Google Analytics Premium shows keywords? At 150k per year one would hope so.