Why “Knowing Someone” is Still the Best Marketing


Free: 10 Things the Best Law-Firm Website Designs Have in Common

For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.

At Above the Law, in-house lawyer Mark Herrmann explains how in-house counsel actually choose outside counsel to hire:

What does searching for new counsel mean?

It means hiring someone who I — or one of my in-house colleagues — worked with closely when we were in private practice, and we know to be a great (and efficient) […] lawyer. That may be one of our former partners, or it may be someone from another firm who worked as co-counsel with us, or it could be someone else who, for some other reason, we’ve seen up close and personal.

If neither I nor my in-house colleagues personally know a great lawyer for the job, then we’ll ask other people who we know and trust, and we’ll follow their recommendations.

Not listed: Facebook, LinkedIn, Twitter, blogs, SEO, Pinterest, Ello, etc.

Featured image: “choosing the perfect candidate for the job” from Shutterstock.


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