Get our White Paper, "10 Things the Best Law-Firm Website Designs Have in Common"
For the past five years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.Get it Now!
You can find multiple posts on Lawyerist about why a blog can help with marketing and jumpstart a new practice Creating a blog, however, is just the first step. A recent article indicates that content, interaction, audience, and support are the most important factors in creating a successful blog.
Your blog should provide potential clients and other attorneys with valuable content. Sheer volume does not equate to good content though. Readers should be able to take away at least one good piece of knowledge from each post.
Interaction does not mean giving out free legal advice. But you can point people towards resources or make generalized comments if you wish. Demonstrate to readers you are paying attention and the blog is one way to make contact with you.
Let’s be honest, a catchy name will always help. Beyond that, the name should be simple, relatively short, and relate to your subject matter. This will help people find it and hopefully remember it.
(photo: Jeff Hester)