You can find multiple posts on Lawyerist about why a blog can help with marketing and jumpstart a new practice Creating a blog, however, is just the first step. A recent article indicates that content, interaction, audience, and support are the most important factors in creating a successful blog.

Content

Your blog should provide potential clients and other attorneys with valuable content. Sheer volume does not equate to good content though. Readers should be able to take away at least one good piece of knowledge from each post.

Interaction

Interaction does not mean giving out free legal advice. But you can point people towards resources or make generalized comments if you wish. Demonstrate to readers you are paying attention and the blog is one way to make contact with you.

Blog name

Let’s be honest, a catchy name will always help. Beyond that, the name should be simple, relatively short, and relate to your subject matter. This will help people find it and hopefully remember it.

(photo: Jeff Hester)