Free: 10 Things the Best Law-Firm Website Designs Have in Common
For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.
Jay Foonberg reported that, as of 2006, only 22% of blue-collar Americans and 11% of middle-class Americans use the phone book to find a lawyer. And that was two years ago.
If you don’t market online, that means you are ignoring 80-90% of your potential future clients.
And not just the younger ones. According to the AARP, 52% of americans 62-71 are online, using search engines (59%), staying in touch (59%, presumably with social networking sites as well as email and IM).
Of course, the potential clients most likely to be online are the ones you really want to talk to: the rich ones. People making at least six figures spend 21 to 27 hours online each week.
Why do I bring this up? Because a shocking number of lawyers and law firms still have no online presence. I recently asked for bankruptcy lawyer referrals on a local listserv, and only two or three of the dozen people who responded had a website.
I have never advertised in the phone book, and I probably never will. I have plenty of work, and I talk to at least one potential client a day. Dozens more visit my website each day. You won’t get that kind of attention in the phone book.
How Do Your Clients Find You – Or Do They? | Build a Solo Practice, LLC