Earlier this year, Lawyerist.com published a review of how Ifbyphone’s call tracking technology helps lawyers improve their marketing by using unique phone numbers to track calls from ads. It generated a lot of buzz and a lot of calls to Ifbyphone from law practices interested in learning new ways to use the phone to generate business.
So without further ado, here are 3 ways our legal customers use technology with their phones to generate more business for their firms. Each tip also includes a link to a white paper with more information.
Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons
Running paid search ads on Google is nothing new to law practices. It’s a great way for people to find you. But people don’t just run Google searches for legal help on their PCs and tablets. Today everyone has a smartphone, and more and more people use their mobile devices to search Google for legal help (especially when it’s an emergency).
This is important because Google’s mobile search platform has a big benefit that its regular platform doesn’t: mobile click-to-call buttons. Google lets you include any ten-digit phone number in your mobile search ads that appear as a “Call” icon (see the image below). If someone taps it, it triggers an instant call to that number.
People searching for legal help on their smartphones want to call you; it’s just easier and more natural than filling out a web form. And Google reports that mobile users are 6% to 8% more likely to click on search ads that contain click-to-call buttons.
If you wish to learn more mobile marketing strategies, you can download our white paper, “Marketing to Smartphone Users.” It also teaches you how to track calls back to specific ads and search keywords – even if the lead went to your web site first before calling. It’s a great way to ensure you only keep running ads that really work.
Tip #2: Turn Web Site Visitors into Phone Conversations Faster
Potential clients are browsing your firm’s web site all the time. You should be driving them to registration forms to capture their contact details and turn them into leads. That’s no secret. Most practices have “contact us” forms or “free consultation” forms for web visitors to fill out.
But how fast you get that lead on the phone after they fill out your form can have a huge impact on whether or not you win their business. Here is some data from the business world that you might find eye opening:
- Signing a client is 22 times more likely when you make contact within the first 5 minutes.
- Waiting even 10 minutes dramatically decreases your chances of converting that lead to a client.
- Leads that fill out forms with multiple vendors are far more likely to select the first one that calls.
Speed really matters, and being the first practice to call a lead back can make all the difference. To help with reducing lead response times, you can implement technology that automatically triggers a call to your firm whenever someone fills out your web form. When you answer the call, you will be read the details of the person who filled out the form and be given the option to speak with them. If you accept, the system will call that person while they are still online and engaged and connect you in immediate conversation.
Now instead of taking hours or even days to get a lead on the phone, you can do it seconds after they fill out your form. You can also have the initial alert call go to you, any of your associates, or all of you at once with the first person to answer ultimately getting the call. This way, even if you are all at lunch or away from the office, you won’t miss the lead.
If you are interesting in learning more about reducing your lead response time, you can download our white paper, “Close More Inbound Leads Faster.”
Tip #3: Deliver Recorded Phone Reminders to Generate Clients
This final tip may not be for every practice, but we work with a number of law firms who use voice broadcasting technology to send out recorded phone messages to solicit clients. It’s bigger with certain types of firms, like those offering legal help for home loan modifications or those litigating class-action lawsuit, but many other types of practices use it as well.
Sending out a voice broadcast is very easy to do. You simply record your personal voice message and upload a spreadsheet with the phone numbers of the people you want to call, and the system does the rest. Potential leads hear your voice, not a robot’s, and if they are interested in your service, they can press “1” during the call and be connected right away with a live person from your office.
Again, voice broadcasts may be too impersonal for some practices, while others have generated tremendous value from them. If you are interested in learning more, you can download our white paper, “New Ways to Integrate Voice Broadcasting into Your Marketing.”
Just the Tip of the Iceberg
The phone is one of your most important marketing assets, and these are just a few of the ways you combine it with technology to generate business. To hear how our legal customers are getting the most value from their phones, give Ifbyphone a call at 855-325-8453. You can also download our white paper, “Three Ways Lawyers Use the Phone to Grow their Practice.”