happyclientBuilding client loyalty is about more than just getting a favorable settlement or winning a case (although both help). Did you treat your client with respect? Did you promptly return phone calls? Just because you achieved a good final outcome does not mean a client will say positive things about you.

Survey your clients to improve your service to them.

The fact you are asking your clients for feedback may be enough to turn an annoyed client into a satisfied client. At the very least, it will help you identify potential weaknesses in client interaction and client management. Address your weaknesses and you will be impressed with the results.

Know Your Clients: How To Build Loyalty With Customer Surveys | Freelance Folder

(photo: Somewhat Frank)