Join the Twitterverse in 5 Steps


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2573812829_ed7c4b6302_oThere are an endless amount of articles about why you should tweet, and about Twitter’s value to a small business. Instead, this article is about how to tweet and what you might accomplish if you were to invest five minutes per day.

Here is my Twitter methodology:

First, get a tool.

The basic Twitter interface is not as user-friendly as it could be, and there are many applications that have been developed to help sort through the Twitter clutter that will entirely change your usage of Twitter. I use Tweet Deck since it also has an iPhone app

Second: find your Tweeps.

When initially setting up your Twitter account, you will most likely begin by adding friends and current contacts to your account. To be more successful using Twitter as a resource for professional support and connections, find a few key professionals in your field who are influential and offer great links. You will probably be surprised to find certain people very active on Twitter .

Third: sort and go.

Tweet Deck (and many of the other applications) allows you to search for a certain topics (indicated by a #, as in #topic), create separate columns for them then receive any related tweet in the Twitterverse. Many of these applications offer versions for your iPhone so that you can keep up with the latest tweets while waiting in line in the grocery store.

Fourth: read, watch and start slowly

Don’t make a bad first impression by unintentionally committing a faux-pas. Spend some time finding out how people develop a typical messages and then use the same methods. You can create some fast friends by finding great tweets and re-tweeting (RT) them.

Fifth: keep the conversation going and add value

Be someone who offers great Tweets that others might want to RT. Everyone appreciates having their messages re-tweeted, but if you are not adding any value to the conversation you are not giving anyone a reason to follow you. Keep in mind that you only have 140 characters so this should be a quick, interesting or entertaining bite of information.

Last: post your tweets

Make sure everyone knows that you are now active on Twitter. Be sure to post your Twitter feed on your blog or elsewhere (you can link Twitter to Facebook, LinkedIn and most other social networking sites).

If you’re looking for a few additional tips on what not to do once you’ve found your way to Twitter, Guy Kawasaki has a great article about Twitter Cluelessness which includes such gems as ” Don’t constantly tweet mundane updates and babble”. Although this sounds obvious, we have all been witness to friends who post uninspiring status updates too frequently, so this point clearly needs to be explained to some.

Don’t forget to follow me (@karinconroy)! Also, here are a few great Tweeps to follow that you may already be familiar with:


And finally, if you are still looking for more go to this article of another 145 lawyers to Follow on Twitter.

(photo 7son75)


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  • These are great tips, but I would put them in a different order, and I would add one additional tip, based on my experience with Twitter so far.

    At the outset, an attorney should decide upon a business objective or problem that Twitter might address, and then ask, “How will tweeting advance my objective?” The answer to this question will dictate important things like selection of topics, selection of people to follow, frequency and timing of tweets, and editorial voice (authoritative, conversational, snarky, funny, gossipy, etc.)

    Then I would move Tip 5 (“post your tweets”) up to second position, ahead of “finding your tweeps.” If you want other tweeps to follow you, you’ll need to have some tweets associated with your profile so the tweeps you are following can intelligently decide whether to follow you back or not. I check the profile of all of my new followers with an eye toward following them back. I never follow anyone with 0 tweets, and I suspect I am not alone in this. Thomas O’Toole (@bnatechlaw)

  • Thomas,

    Great points, I definitely agree that you should have a strategy first before setting out on most endeavors. I have found that many people who jump in too quickly commit a few cardinal sins and have a hard time recovering. That’s why I suggested to follow a few people first, see how things work, then start tweeting. As you mentioned, following new people and adding new followers is an ongoing process. And yes – I absolutely agree that you should keep a watchful eye on the people who follow you. There is a lot of garbage out there that most people don’t want to be associated with.


  • Interesting order of operations. I agree with 2-5 but would move 1 down to the end. I would not suggest using a desktop twitter manager until you are familiar with twitter. The Twitter UI is certainly sufficient to manage a small number of followers. Once someone is familiar with Twitter, then one should look into a manager such as TweetDeck; although, I like HootSuite since it is SaaS (I avoid desktop software as much as I can).

    The top feature I use on a tweet manager is scheduling tweets. Since I try to take only a half-hour or so in the morning to tweet (obviously I get on to check my account periodically throughout the day since I’m semi-addicted), I schedule everything I want to send to go out throughout the day.

    I would also suggest setting up a Google alert for a certain topic that you’d like to tweet about. I tweet primarily about technology so I have Google alerts for SaaS, Cloud Computing, and Legal Technology. When I get to the office, I take 15 minutes to find some good articles and schedule them throughout the day. Not only am I able to stay current on tech news, I am able to provide good content for my followers.