Free: 10 Things the Best Law-Firm Website Designs Have in Common
For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.
BREAKING: Law firm websites are boring and repetitive.
Pick three or four firms at random, visit their websites, and pretend you can’t see the logo identifying the firm. Try to guess which firm it is.
You probably can’t, obviously. Law firm websites are pretty much all the same, but Adam Smith doesn’t think it has to be that way. He cites a couple of examples of actually-distinctive website copy. Is your website distinctive at all?