Like probably every website on the planet, we get plenty of spam comments. These include a range of comments, all that include SEO-optimized links back to a website. Here’s one that “Ender Berett” tried to leave yesterday:

It would certainly be hard to be a probate lawyer. They would have to work with squabbling family members all the time. Not to mention learning all of the court rules.

The phrase probate lawyer was linked to heiderlaw.com, the website of a solo practitioner that has apparently hired a spammer to elevate his link profile. Google is onto this strategy. It’s goal is to deliver relevant search results, not spammy ones. But for a while, spam worked. Now, companies that relied on spam are feeling the harm, which is why realinsurance.com.au is now sending out something like cease-and-desist letters demanding websites to remove its now-harmful spammy comments.

Seriously, check out the letter sent to Talking Points Memo. It’s gold, and it almost makes me think I should stop deleting spam comments so the spammers’ clients get what they deserve.

If you are going to work with an SEO, make sure you know what they are going to do. If you hear anything remotely like “link-building campaign,” find out exactly what your consultant intends to do with your firm’s name. [via Daring Fireball]