A federal judge in Florida took issue with the state’s strict limits on lawyer advertising. The state had prohibited “manipulative” ads, including the use of “any background sound other than instrumental music” (so no car crashes, heart rate monitors or Jingle Dogs).
The issue came to fore after the Florida bar decided a Jacksonville lawyer’s proposed slogan, “Don’t settle for less than you deserve,” was overly laudatory. The Court felt otherwise, voiding the standard on the basis it violated lawyers’ First Amendment rights: “The term ‘manipulative’ is so vague that it fails to adequately put members of the Bar on notice of what types of advertisements are prohibited.” The judge also removed the ban on background sounds, also on free speech grounds.
In honor of this important moment in legal history, we provide you the following video: