The Best Video Camera for Creating Law Firm Videos

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The better question to ask yourself is, “What cameras should you not use to create good quality attorney video?”

There’s lots of cameras on the market ranging from pocket handy-cams, smart phones, iPhones and camcorders to digital SLR’s and professional video cameras.

Two important points you need to know:

  1. What you can afford, and
  2. The type of client you want to attract with your marketing.

In this quick overview I will tell you what cameras you should not use. I will also tell you that there are many gurus out there who simply recommend using your Flip camera or Kodak Zi8 or Zi10 or Sony Webbie to press the red record button and simply upload directly to YouTube. Don’t do it. These are not your ideal cameras to create great quality video despite the fact that they can create high-definition video.

If you want something that’s simple, automatic and in focus all the time, I recommend a dedicated camcorder. You do not need all the bells and whistles which will drive the price up dramatically. Whatever video camera you choose, make sure you have a plug that accepts an external microphone which is an absolute requirement to create great quality audio. You can find good consumer-level video cameras ranging from $200 all the way to $1,500.

If you are a budding photographer and videographer and love learning about all the manual settings on your camera, then you may decide that a dSLR camera is just right for you. This is a much more technically oriented camera and takes much more time to get the settings just right.

Watch the video to learn more.

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  • It’s not “gurus” who recommend starting with simple devices, it’s the majority of mainstream marketers with common sense. The devices you dismiss are in common use at the highest levels of online content marketing — heck, the Bloggingheads feature on the New York Times website uses computer webcams and Skype to record thought leaders.

    Starting with point-and-shoot devices — many of which can be fitted with external mics –allows users to experience and experiment with the entire video production process — scripting, lighting, sound recording, performance, editing — a) to find out whether DIY video marketing is for them and b) to master the basics before investing in more sophisticated equipment.

    What you’re advocating is the equivalent of purchasing a performance ski package before you’ve even tried skiing.