Yodle Challenge, Part 1: Getting Started


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I said some pretty unfriendly things about Yodle’s online advertising staff recently, and Yodle took it pretty hard seriously. In response, Mike DeLuca, Yodle’s VP of sales and marketing, issued the Yodle challenge: Yodle would give away 3 months of free online marketing to prove Yodle can deliver real value.

We chose newbie lawyer Brea Buettner as our guinea pig, and met with Mike as well as sales and marketing specialists Matt and Marlo. After the meeting, Brea and I debriefed on video.

To summarize, Brea and I are impressed with Yodle’s offerings and excited to see whether this does give her practice a boost. We will be checking in with video updates about every two weeks, so you can follow along and see how it works out for Brea.


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