Stop networking and make it rain

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cocktail_partyCliff Mason at CNBC says “No, you are not making a good impression on anyone when you pass out your business card with your email address and phone number to virtually everyone you meet.”

He has an excellent point. Some, perhaps many, lawyers seem to think that networking requires “working a room” and giving an “elevator speech” to everyone you meet. The opposite is true. The lawyer who is interested in others (as opposed to him- or herself) is usually the one bringing in the most business.

Effective networking is just building relationships. It involves very little posturing and bravado, and a lot of genuine interest in meeting people and getting to know them and what they do. As you gain friends and acquaintances who are also interested in who you are and what you do, you will gradually pick up their business, too.

Forget What You’ve Heard—Stop Networking! | CNBC

(photo: takomabibelot)

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  • Dan

    Cliff Mason is an idiot, who only got where he was because he is Jim Cramer’s nephew.

    We all know that scamming off family contacts will get you ahead in law. It’s ridiculous to suggest that you should “stop networking”. Networking isn’t handing out a card. It’s building a network of contacts and relationships, and maintaining it.

    Cliff doesn’t seem to understand that because until he got his job from uncle Jimmy, he wasn’t networking properly.

  • Samira

    I don’t know about Cliff Mason’s abilities or intellect, but Dan sounds like he’s got a huge chip on his shoulder.

    Note to Dan: Number one on my top ten tips to ensure you sound like an idiot; call other people idiots in your blog comments with nothing to back it other than who the person is fatefully related to and was fortunate to learn from. So what if Cliff was lucky and smart enough to learn from his successful uncle. My second tip on ensuring you sound like an idiot; use the word “scamming” when encouraging lawyers to network families and friends.