Is Law School a Losing Game? At this point, almost everyone has read the now infamous New York Times article by David Segal which focuses on the grim job prospects that await recent law school graduates. Now that one of the most respected newspapers in the country has given credence to the impending burst of the law school bubble, recent law school graduates are left wondering what to do.

In an industry that seems to be bleeding jobs, how can recent law school graduates remain positive about their futures? In a time when law school graduates are trying to sell their degrees on eBay, how can recent law school graduates rise above the ever-faltering legal job market? Is there a way to win this so-called “losing game?” The answer to this question is a resounding “yes,” and it may inspire hope for some recent law school graduates.

How can I win?

It may sound scary at first, but as a recent law school graduate who is unable to find a job, the best employment opportunity may be the one that you create yourself. In this economy, the best way to do so may be to start a niche practice. Why not create a firm that focuses on an area of the law that you love? Why not be unique and find a way to stand out amongst your colleagues?

New niche practices are created every day, and new areas of the law are just begging to be practiced. By starting a niche practice, recent law school graduates can ensure that they will have meaningful—in terms of both passion and productivity—legal employment.

How can I start a niche practice?

Rachel Rodgers, a 2009 law school graduate, recently wrote about her decision to create a niche practice as a guest blogger at Solo Practice University. Rachel got “niche slapped,” and now represents Generation Y entrepreneurs. She also runs Gen Y J.D., a blog dedicated to assisting recent law school graduates create the jobs of their dreams.

When I asked Rachel how recent law school graduates could carve a niche for themselves, she described for me the way that she was able to meet with success.

The way I did it was by blogging about the area of law I was focused on and using social media to meet potential strategic partners who could help me further establish myself in my niche. The formula is to start blogging about your niche, connect with people in your niche through social media, and then find strategic partners and make them an offer for good content and discounts for their members.

How can I get started?

So, even if you didn’t start building your niche reputation during law school, you can still create a successful firm by following in Rachel’s footsteps. Here are some additional articles that you may want to peruse before you start your own journey into niche practice:

The Big Question: ‘Should You Create a Niche Practice?’

Should You Create a Niche Practice? (Part II)
Be That Lawyer: Niche Practice for Lawyers
Discover, and Market, Your Niche Law Practice

Starting a niche practice may be the strategy that could allow recent law school graduates to emerge unscathed from the current dearth of legal jobs. It’s certainly worth a shot considering the state of the economy—besides, you’ll never know what you’re truly capable of achieving unless you try!

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