Your firm should have a website, including nice attorney bios, and a blog that you frequently update. If you have all these things, but wonder why you have no traffic, you might need to work on search engine optimization (SEO).
What is SEO?
SEO helps increase the likelihood that your site shows up in various search engine results. For example, when you search for something on Google, SEO helps determine the rankings of various sites.
For law firms, increasing SEO could make an enormous impact on how and when potential clients find your firm’s website.
There are a variety of ways you can improve SEO and fortunately SEO doctor, a free Firefox plugin can get you started.
Try out SEO doctor
Like the name says, SEO doctor looks at your site’s pages and gives you a diagnosis. Green means ok, yellow means non-critical problems, and red means critical problems. The plugin also gives you a score out of 100, based on how search engine “friendly” the page is.
The score is pretty cool in the sense that it tells you what is good about your site—perhaps the number of links or a great meta description—along with the bad—slow load time or missing links.
For non-techies, you can also click on each element to get a description of what the various elements are, which is very handy for lawyers who are not tech savvy.
Best of all, it is free. If you are running your own firm and designing your own site, I highly recommend using SEO doctor or a similar program to help maximize your website.