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  • Thanks for the shout out.

    Careful about the bartering bit, though. The best results are going to come from designers that are as professional as you are — that means they have a steady practice, lots of happy clients, and aren’t going to go hungry if they don’t get your business. That’s not to say that you can’t or shouldn’t find designers that need your services, but unless you’re in intellectual property or small business law, you’re probably just going to have to spend real actual money on it. If your firm has never committed to a logo in the past or are just starting out, find an identity designer that can do your whole system at once, meaning business cards, letterhead, envelopes, logo, etc.

    This will be controversial but if the person offering to do your logo and identity is also offering to design your website, your brochures, and wash your car, best keep looking. Spend some of that big fancy lawyer money on a real honest-to-god Graphic Designer that specializes in branding and identity.

    Here’s a great (bad) example of the kinds of awful logos legal organizations often end up with:

  • I went with a logo from the start. The sword goes along with my “defender” theme, suggesting that law is often like combat and that I am equipped to fight for my clients.

  • This is a fantastic article – great for attorney’s to read, but also good for us agency folks who are working with prospective clients to demonstrate why corporate identity and logo development is so important. The line about consistency across marketing efforts is great.