14 Visual Identity Systems to Inspire Law-Firm Brands

Identity mock up. Set of blank stationery for branding identity on white background. Tablet, smart phone, smart watch, paper A4, CD envelope, letterhead, flash drive, business cards, tube. 3D render.
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Free: 10 Things the Best Law-Firm Website Designs Have in Common

For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.

A well-designed logo is key when building your law firm brand, but you should also have an identity system that gives your firm a cohesive visual identity.

An identity system includes the logo, color scheme, style choices, and examples of appropriate usage. Identity systems also include fonts and note font usage, like which fonts to use for headings and body text. The identity system serves as an overall representation of the organization and its core values. It creates a unified impression throughout a client’s experience with the firm.

Here are some identity systems to inspire you. They aren’t all law-firm specific, but they can serve as a guide for how to begin thinking about your own overall visual identity.

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More in this Series: Branding 101

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