This post is part of "Branding 101," a series of 4 posts. You can start at the beginning or see all posts in the series.

A well-designed logo is key when building your law firm brand, but you should also have an identity system that gives your firm a cohesive visual identity.

An identity system includes the logo, color scheme, style choices, and examples of appropriate usage. Identity systems also include fonts and note font usage, like which fonts to use for headings and body text. The identity system serves as an overall representation of the organization and its core values. It creates a unified impression throughout a client’s experience with the firm.

Here are some identity systems to inspire you. They aren’t all law-firm specific, but they can serve as a guide for how to begin thinking about your own overall visual identity.

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