This post is part of "Branding 101," a series of 4 posts. You can start at the beginning or see all posts in the series.

Your law firm’s logo has the potential to make a great first impression on your potential clients. To do that, it should reflect the value and the types of services you offer.  There are a number of different ways you may approach this process, depending on the nature of your firm and the feelings you want legal consumers to have when they first encounter your brand.

Logos should represent a strong sense of identity for the firms they represent. Here are 12 great logos to help get you thinking about how to design your own.

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