Google Experiments With Local Results

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As I posted at Law Marketing Monitor, the recent discovery of some Google SERP (search engine results page) tests could have a significant impact on your law firm’s Google visibility.  The experimental SERPs were captured on July 3rd & 4th by Linda Buquet of Catalyst eMarketing.  Linda first reported her findings on the popular Blumenthals local search blog.  Here’s a screenshot of what she discovered:

New Google Serps

Image by Linda Buquet of Catalyst eMarketing


As you can see, these are substantial changes to Google’s results page.  The changes are likely to have a significant impact not only for local listings but organic and paid search results as well.

While these test results are in the experimental phase, local law firms that rely on their organic position for local searches need to stay on top of these potential changes.

If these change go “google-wide,” it will be that much more important to ensure that you are optimizing for local listings and being mindful of these local search ranking factors.  For more on this topic, see our short guide for increasing your visibility in Google Places.

Whether or not these changes are implemented, there is no doubt that Google, as well as other search engines, are moving in the direction of providing their users increased access to local results and online reviews of small businesses.  With these changes, monitoring and enhancing your law firm’s online reputation in local searches becomes increasingly important.

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