JDSupra: Give Content to Get Noticed


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For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.

“Give content. Get noticed” is the slogan for JDSupra, one of the most effective legal content publication platforms on the web. JDSupra provides you with a place to post articles, newsletters, alerts, court filings, and presentations online. More importantly, they help you get noticed. And after all, expanding your professional reputation and building new professional relationships is the essence of marketing your practice on the web. There is no doubt that JDSupra is one of the top places for lawyers to be seen and an important legal research tool.

Depending on your JDSupra service subscription, your legal content will be distributed throughout major social media outlets.

Gyi's JDSupra Profile

My JDSupra Profile

Since legal content publication and distribution is their specialty, JDSupra is a leader in providing widgets and applications to spread your content throughout your various social media channels. For example, this recently released Legal Updates LinkedIn App allows you to distribute your legal content from within Linkedin:

jdsupra linkedin app

The app allows you to subscribe to document feeds by category, person, or set up custom feeds. Pretty slick. You can also upload legal documents from within LinkedIn that will also be published to the JDSupra platform. Your document portfolio is also displayed on your LinkedIn profile allowing your contacts to view your professional work right on your profile.

Just like the distribution of content in other ways, you will want to make sure that you are not creating a duplicate content situation for the search engines. That can be easily resolved in several ways including re-purposing and modifying the abstract summary when you upload your document.

We recommend JDSupra to many of our clients and have seen direct results in terms of professional connections and even increased visibility within search engines.


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  • There is no doubt that JDSupra is one of the top places for lawyers to be seen and an important legal research tool.

    Really? I don’t think I know anyone who uses JD Supra. I’ve never gone past the front page, myself. It seems like a lot of work for very little benefit, to me. Kind of like LinkedIn, where I haven’t logged in for months.

    Are people seeing a benefit from using these sites?

  • Dan

    Yeah, no offense, but this reads like a huge shill to me. JD Supra is not at all on the top of my list as a “place to be seen”, and as a legal research tool? You’ve got to be joking.

  • Wow, to be completely honest, I’m surprised by these responses.

    @Sam no love for LinkedIn? Really? Just out of curiosity, how many visitors does Lawyerist receive from LinkedIn in a given month?

    @Dan, I can assure you that I receive absolutely no compensation for recommending either JD Supra or LinkedIn.

    As you both seem to indicate that you’ve never used it, perhaps, “Don’t knock it until you try it” is appropriate.

  • LinkedIn was about 1.25% of our traffic over the last 30 days.

    I’ve used LinkedIn; it’s just boring, so people don’t really seem to engage with it. There are a lot of people saying we should use it, so people try, but the only people I see really using LinkedIn are social media consultants, not my potential clients or referral sources.

    If there is a way to create business from LinkedIn, I haven’t figured it out, yet. Aaron and I did emphasize LinkedIn as a traffic generator for Lawyerist at one point, but it never amounted to much.

    I tried to use LinkedIn as a networking tool for my law practice, too, with a similarly-disappointing result.

    As for JD Supra, the only people who seem to know about it are lawyers, and very few of them, at that. My clients aren’t using it. My clients use Google to find answers to their legal questions, which leads them to my blog, not JD Supra. If lawyers want to spend time putting content online, they would be far better off writing a blog (or guest posting to someone else’s) than contributing to JD Supra.

  • Randall Ryder

    I asked Aaron to connect with me on LinkedIn and he laughed at me.

  • Gyi Tsakalakis

    “My clients use Google to find answers to their legal questions, which leads them to my blog, not JD Supra.”

    No argument there.

    “If lawyers want to spend time putting content online, they would be far better off writing a blog (or guest posting to someone else’s) than contributing to JD Supra.”

    I guess my only real disagreement is that JD Supra should be considered “in addition to” as opposed to “instead of” blogging and guest posting (although I would agree that if forced to choose, blogging and guest posting should take priority).

    However, not everyone has an authoritative blog like Lawyerist, http://caveatemptorblog.com/, and http://thegloverlawfirm.com/ to which to publish content. I have seen JD Supra appear in G SERPs. So, in that respect it’s worth considering for those who are just getting started with the web.

    Good talk. Keep on truckin’.

  • You’re right: if you don’t participate in LinkedIn, it doesn’t work. Same with JDSupra. Now, there’s a surprise! You don’t know anyone who uses JDSupra? I find that very hard to believe (sorry). I see lots of colleagues’ content on JDSupra all the time, but if you don’t look, yes, I guess you wouldn’t notice.

    I use both LinkedIn & JDSupra extensively. Through LinkedIn, I have made national and international contacts that have turned into potential collaboration, and learned more in through these contacts and discussions than through many other channels. JDSupra aggressively disseminates content through many applications they have developed, including significant and innovative use of Facebook. Now, I’m very excited to start using the new LinkedIn/JDSupra application. Speaking of which…

  • I did try LinkedIn. Quite extensively, actually. It just turns out that LinkedIn is boring and unproductive. JD Supra does not look like it is worth my time. By burying my content on JD Supra, I would obscure my web presence, not expand it.

    Donna, I see you are not a practicing lawyer, but someone who sells consulting services to lawyers. Therefore, I’m not surprised to see you trumpeting the value of LinkedIn and JD Supra. Consultants seem to be the only people getting much out of those services. Mostly, from what I can tell, by telling attorneys to use them.

  • As an engineer (and non-lawyer), I have too have tried–without success–to leverage LinkedIn. Unfortunately, the only people I’ve ever found are sales, marketing, and recruiter/headhunters. Being buried in BS from people who cannot help me is most annoying, and the reason I no longer use such sites (I still have an account, but don’t expect results from it).

  • So I’m still a little confused about what exactly JD Supra is, if it’s not a publishing platform.

    We use wordpress as our blogging platform and it’s had fantastic results. Creating original blog content every day for about 7 weeks so far and we’re already on the front page of Google for a bunch of significant search terms.

    While I’m extremely partial to wordpress, I’m open to learning new, effective ways to publish. But is that what JD Supra is? Or is it more about syndication?


  • JD Supra is a repository of user-contributed content. I think it’s kind of like Associated Content for lawyers, except with the dubious promise of referrals instead of pay for popularity.

  • Would it be safe to say that as with any marketing effort, it all begins with defining your potential client? This narrows the focus as to which social media platforms offer the best opportunity specific to your business.

    There is a ton of hype in general about using social media to connect and collaborate, as well as reach your target audience. I personally think it is a great tool as social media is definately affordable and creates a broad opportunity to reach the masses. However, if it does not link back to your overall business and marketing PLAN and provide relevence, it can be futile and use up a significat amount of valuable lawyer time.

  • Sam: FYI, I just started Law Practice Strategy early this month. Before that, I was a freelance attorney who relied heavily on LinkedIn and JDSupra in gaining respect and visibility. I only trumpet systems that work.

  • Thanks, this is a good conversation and debate. I’m a non-lawyer and my company provides software and services to attorneys and law firms. We currently do not charge for anything related to LinkedIn or JD Supra and we really have nothing to gain from promoting either one.

    But, we have definitely seen attorneys getting value from LinkedIn, especially for connecting with other law professionals and with potential referral sources. Focusing on these aspects, versus going head-on after clients, seems to work well and can provide immediate results. At the same time, we also see attorneys getting clients on LinkedIn. A NYC business and bankruptcy attorney recently told me that LinkedIn is now by far his best source of leads and clients. But he has also invested his time, built a solid network and he actively participates.

    Agree with three key points above (paraphrasing):
    1). As Donna points out, usually, you get back value from tools in some proportion to what you put into them;
    2). As Jerimie points out, the value of these tools often depend on what type of clients you are trying to reach (and also what areas of practice you focus on);
    and 3). As Sam points out, LinkedIn is “boring.” Or at least compared with the sizzle and press coverage of Facebook and Twitter. But it is certainly more productive than tweeting all day or getting sucked into Farmville.

    Imagine that this conversation was instead about Google AdWords. Every day, scores of attorneys decide to roll up their sleeves and dive into search engine marketing — or hire their nephews and nieces to do it for them. More often than not, they spend a lot of money and come away with disappointing results. Is AdWords boring? Yes (at least to most folks). Is it ineffective? Sometimes, but it also can be extremely effective and profitable when done well.

    Getting value from LinkedIn, JD Supra, AdWords or any other service takes some investment in time, training and, yes, often requires getting some help and guidance from others who have a proven track record in delivering results.

    P.S.: Shawn, I know an engineer or two on LinkedIn. I’d be happy to connect you. =)

  • Darrin Mish

    In the hands of a smart attorney marketer, JDSupra is a dream come true. While true, you should be posting to your blog as regularly as possible, JDSupra also has the ability to rank very highly on Google. The extensive use of JDSupra posts along with blog posts often allow me to regularly take over huge sections of entire pages of Google search listings. Well….maybe a slight exaggeration. It allows me to have 4 spots at most, but then combined with some positioned video posts, viola! you can have almost the entire page.

    Although most attorneys are using JDSupra for their motions etc. I use it as an additional outlet to post article/blog type posts. Give it a try you won’t be sorry. Also if you get a chance to speak with Adrian Luhrssen over at jdsupra, he’s a smart guy who knows his SEO. He was perfectly willing to help me out with a few pointers on how to get jdsupra posts and my profile to rank even better on google. My two cents.

    P.S. Yes….I have a lawyer marketing company, but I also run two very successful law firms with me as the only principal. I love marketing because it’s profitable if done right.

  • If you are going to use JDSupra (or any other site for that matter) to distribute your content, make sure you aren’t just putting content out w/o a clear strategy to drive people from that content back to your blog or website where you offer something for free so they can opt-in to your list and you can begin to develop a relationship with them, which will eventually lead them to be your clients or refer other people to you who will be. This is one place I see lawyers fail the most – they put out lots of great content with no way for it to ever actually turn into clients or business for their firm.

    For example, when I had my law firm, I’d put out content about naming guardians for minor children and at the end of the article offer my kids protection planning guide or drive people to KidsProtectionPlan.com to name legal guardians for their kids, which would then start my relationship with them.

    Now that I train lawyers on my new law business model programs, the end of all of my content says lawyers can receive practice-building resources that built my firm into a million dollar business for free at http://www.LawBusinessRevolution.com.

    You want to do the same sort of thing driving to a free gift targeted to your audience anytime you are posting content if you want to convert readers into clients.