Adding More Content to Your Legal Blog

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Legal blogs can be a great marketing tool. Many lawyers, however, burn out after just a few weeks or months after creating their blog. Check out this old post on how to stay energized, and read below for more tips on how to keep your blog going strong.

Build from older posts

Go back and re-read older posts. If you are lazy, you can republish the post with just a minor update. Or, follow the example of this post. Take the same idea and build on it. Add new content, and expand on the ideas in the initial post.

For attorneys, this can be as simple as updating an older post based on changes in the law, changes within the legal community, or changes in your firm’s approach to certain issues.

The advantage to building on older posts is that you can create intra-site links, which will keep your readers on your site.

Add new feeds to Google Reader

Reading new content will help spark new ideas. Broadening your horizons and introducing new voices is likely to spark new thoughts and opinions for you. You might even consider deleting older feeds so you are not tempted to read them.

Find voices with opposing viewpoints

If you are brave enough, seek out people with views that are a complete 180 from yours. The law is usually open to interpretation, and attorneys tend to vary in their approaches to cases. Find someone who attacks problems in a different way, and ask them to write a guest post on your blog.

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  • I have found it effective to use CLE materials that I have prepared for CLEs to make blog entires. An hour long CLE packet can easily be turned into 1/2 a dozen blog entries.

    Cindi
    http://www.mattlegal.com
    minnesotaguardianshiplaw.blogspot.com

  • Randall Ryder

    Most definitely. Even if you just attend a CLE, those binders should provide countless ideas for creating new posts.

  • All great suggestions. I think some lawyers get unnecessarily overwhelmed about the prospect of frequent blog posting. The truth is, you’re not going to hit home run every time.

    The key is to commit to being consistent. On the other hand, don’t post for posting’s sake. One well-thought, well-written, and well-researched post will be far more effective than ten posts about local legal news headlines, how hard you will fight for your clients, or what kind of results you can deliver.

    Rule number one, write for your intended audience.

  • Thanks for the post, great information. I’m going to have to use some of these suggestions to help add content to my own site.