Optimize Your Law Firm’s Website For Mobile Viewing


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For seven years, Lawyerist has published an annual list of the best law firm websites. Now, you can find out what they have in common.


Creating your firm’s website is an important element of your marketing campaign. The good news is that you do not need to be a programmer to create a nice looking website that gets the job done. The better news is that, depending on what software you use to create your website, you may be able to easily create a website optimized for mobile viewing.

Do you need a website designed for mobile devices?

It is unlikely your web-based marketing will fail if you do not have a mobile website. That said, depending on how much time and energy you put into your online marketing, it can be worth the cost.

For example, many smartphone users are increasingly using their smartphone to surf the web. If you have created a blog for your law firm, and post to it frequently, users may be reading your blog posts on their smart phone. For marketing purposes, you want your site to be easily accessible to your audience.

Google Analytics easily allows you to find out how people are viewing your website. If a decent percentage of visitors are viewing your site on a mobile device, creating a mobile site might be worth the price.

How you can optimize your site for mobile viewing

Many lawyers use WordPress to create their website/blog. Thankfully, there is a plugin that allows for easy optimization for mobile viewing. The plugin works fairly well, as long as the site you are viewing was created through WordPress.

If you want to take the next step, mofuse helps create a website that is optimized for mobile devices. Mofuse is not free, and can get fairly costly depending on what plan you choose. For small and solo firms, it is probably not worth the money, unless you have a high traffic blog that cannot be optimized via a free plug in.

For bigger firms that have massive marketing budgets, it could be worth it, depending on the purpose of having a mobile site, and depending on the audience.


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  • Do you need a website designed for mobile devices?

    As Randall writes, you might not need it now, but depending on your practice area, you probably will (at least if you want to keep up).

    From Nolo’s Legal Marketing Blawg:

    “the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.”


  • Randall Ryder

    @ Gyi – I should have included that stat, because it was the impetus for the post. For firms that regularly update their sites (blogs, etc.), I think it is well worth mobile optimization. For firms that only have their address and phone number, probably not so much.

  • I am a little conflicted on the value, good or bad, of having a mobile website version. I can see how a mobile version of a blog could be valuable, however, many, if not most, people who regularly follow blogs on smartphones are likely going to use RSS readers to do so.

    Because there are so many mobile browsers out there, you don’t know how much longevity the mobile version of your site will have, i.e. how long it will work well or look good in the mobile versions of the various browsers. However, as the post points out, this is not likely a substantial concern for big firms will big marketing budgets.

    In addition to concerns about a mobile version’s functionality, there are also some concerns about duplicate content with a mobile version of a site and how that can negatively affect SEO. Yes, a mobile version of a site done well shouldn’t affect SEO for the site, but if it is done poorly, it definitely can.

    Granted, if using WordPress to power your site, both the functionality and SEO concerns will probably not be a problem.

  • It is my understanding that the Thesis Premium WordPress theme your blog (and mine and the majority of the serious bloggers I know) use automatically handles formatting for both accessibility and mobile devices.

    Every time I see someone with a new mobile device I ask them to look at my blog and show it to me and it appears to do a good job of it. I would definitely recommend simply using Thesis on WordPress and letting their team of experts handle all that behind the scenes with no effort on our part.

    • Actually, I don’t think Thesis does anything special for mobile, unless maybe you’re talking about older mobile browsers. On modern smartphones (i.e., not Blackberrys), it looks the same on a phone as it does on a computer.

      • I’m with Sam on this one, I don’t think Thesis does anything automatically. But you can download the free WPtouch plugin that’s mentioned in the post to optimize for mobile viewing.