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Facebook’s security and privacy issues aside, people need to be smart about what information they provide to the world through social media. A new company, Brand-Yourself, has partnered with Syracuse University, and helps students monitor and manage their online presence. Is the service worth it?

What Brand-Yourself does

They help you create a personal website, can help with Facebook and Twitter accounts, and optimize your profiles for Google searches. Essentially, they will help you create, manage, and optimize your online presence.

If you are clueless about what you should, and should not, post online, then I think the service might be worth it. If you want to optimize one of your social media accounts, then maybe the service is worth it. If you need to clean up your Facebook page, you can do that on your own.

What you can do on your own

In terms of Facebook and Twitter, job applicants should be more concerned that whatever is on their account will NOT get them hired. I do not think many law students get jobs because of what they posted on Faceboook.

If you have a Facebook page, make it private (if that is still possible). If you have pictures from bar review, get rid of them. You might even want to consider just deleting your page completely.

Brand Yourself says they can help you make a personal website. I am not sure how that helps in a job search. Your time would be better spent developing a blog that relates to what you want to do. That would showcase some entrepreneurial skills, and presents an opportunity to demonstrate your knowledge of a specific practice area.

I do not think the service is a terrible idea, but I do think if you put in the time and effort, you can manage your own social media and online presence.