Should Law Students Pay Someone to Manage Their Online Presence?

Facebook’s security and privacy issues aside, people need to be smart about what information they provide to the world through social media. A new company, Brand-Yourself, has partnered with Syracuse University, and helps students monitor and manage their online presence. Is the service worth it?

What Brand-Yourself does

They help you create a personal website, can help with Facebook and Twitter accounts, and optimize your profiles for Google searches. Essentially, they will help you create, manage, and optimize your online presence.

If you are clueless about what you should, and should not, post online, then I think the service might be worth it. If you want to optimize one of your social media accounts, then maybe the service is worth it. If you need to clean up your Facebook page, you can do that on your own.

What you can do on your own

In terms of Facebook and Twitter, job applicants should be more concerned that whatever is on their account will NOT get them hired. I do not think many law students get jobs because of what they posted on Faceboook.

If you have a Facebook page, make it private (if that is still possible). If you have pictures from bar review, get rid of them. You might even want to consider just deleting your page completely.

Brand Yourself says they can help you make a personal website. I am not sure how that helps in a job search. Your time would be better spent developing a blog that relates to what you want to do. That would showcase some entrepreneurial skills, and presents an opportunity to demonstrate your knowledge of a specific practice area.

I do not think the service is a terrible idea, but I do think if you put in the time and effort, you can manage your own social media and online presence.


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  • Amanda

    I definitely think that personal branding is important, and of course you have to be careful to exude professionalism in your image even on the internet. That being said, I have heard that deleting your Facebook page all together can look very suspicious to potential employers. These days it is pretty common to have a Facebook page, and if you don’t have one (depending on your age group), potential employers may think you’re trying to hide something by deleting your page.

  • This is a terrific idea. I’m just furious I didn’t move faster. Over winter break I was saying this is a service people would be willing to pay for. However, this site can go farther. It seems they have 1-on-1 consulting. Hopefully, that’s where they go through your Facebook page and Twitter updates and tell you what you should delete or hide and how to do it. I think there are plenty of non tech-savvy people out there who would be willing to put some money down for this service. People should be able to do it on their own, but it’s a great business idea nonetheless.

  • A good “scrubbing” consultation/service is probably a great idea for many college students in general, not just Law Students. The trick will be finding the right balance between what is really the “you” you want to share and the “you” someone will hire. Some content is a no-brainer delete, but some content that simply makes you human should be OK.

    On the personal branding front, I have a STRONG believe that all law students should be doing that on their own, defining themselves as the define their expertise. It’s core personal and professional development and nobody can (or at least should) outsource their soul.