Yodle Challenge, Part 1: Getting Started

by Sam Glover on June 12, 2009

I said some pretty unfriendly things about Yodle’s sales staff recently, and Yodle took it pretty hard seriously. In response, Mike DeLuca, Yodle’s VP of sales and marketing, issued a challenge: Yodle would give away 3 months of free online marketing to prove Yodle can deliver real value.

We chose newbie lawyer Brea Buettner as our guinea pig, and met with Mike as well as sales and marketing specialists Matt and Marlo. After the meeting, Brea and I debriefed on video.

To summarize, Brea and I are impressed with Yodle’s offerings and excited to see whether this does give her practice a boost. We will be checking in with video updates about every two weeks, so you can follow along and see how it works out for Brea.

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Sam Glover is a business and consumer rights lawyer and the creator of Lawyerist.

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