Having a website and a web presence are key to your marketing. Make sure you get the results you want from your site by using a program that tracks statistics for your website and your social media accounts.
Google Analytics is free and tracks more data than you can imagine. It tracks the number of daily visitors, where they come from, whether they are new or returning visitors, and even what state and city they came from.
At a basic level, you find out if people are visiting your site. You can also use the stats to track whether your marketing efforts are reaching their intended target. If you want to make your site successful, Analytics is a must-use.
If you have more than just a website, like a Twitter account, or a Facebook account, you should consider using PostRank Analytics. PostRank adds statistics from social media and also adds “points” for every time a person comments on a site or a blog post. If you use social media as part of your marketing strategy, PostRank may be worth the $9 a month after the 30 day trial.
Randall Ryder practices consumer rights law in Minnesota and is a publisher of Elder Parent Help. Follow him @randallryder.
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Thanks for including us in the post, Randall. :)
To clarify a bit more, the points are a more “tangible” measurement of various engagement metrics, to make our weighting of them a bit more visible. E.g. the more work an activity requires, and the more interest in content it shows, the more points we assign to it. (A bit more about that: About PostRank and About Engagement.)
For those who’d like a quick peek at the kind of information they can get from Analytics, our Tour shows you the last 30 days’ worth of engagement metrics for your site.
And of course folks are welcome to give me a holler with any questions: melanie@postrank.com.
Thanks again!