Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

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Free White Paper: “10 Things the Best Law Firm Website Designs Have in Common”

Good design is the foundation of a website that brings in business. Get our free white paper, "10 Things the Best Law Firm Website Designs Have in Common."

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Why Lawyers Shouldn’t Write Their Own Website Copy

You went to law school to learn about law, not marketing. Hire someone who can write website copy for you.

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Should Lawyers Offer Discounts To Clients?

Coupons, discounts, and free samples offer some incredible benefits. But if they are done wrong, these special offers can be ineffective and costly.

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Read This Article to Learn Everything You Need to Know About SEO

If you want to know what search-engine optimization is all about, spend a few minutes with this article from HubSpot.

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Why “Knowing Someone” is Still the Best Marketing

At Above the Law, in-house lawyer Mark Herrmann explains how in-house counsel actually choose outside counsel to hire.

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Podcast: Legal Technology, Blogging, and the Future of SoloSmall Practice

A conversation with Daniel Gershburg about blogging, legal marketing, the misleading hashtags of legal tech conferences, and the future of solo and small-firm practice.

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Watch Texas Law Hawk Bryan Wilson Show Off His “Talons of Justice”

There aren’t many lawyer commercials you would call good, exactly, but there are definitely some entertaining ones. Here is the latest, from “Texas Law Hawk” Bryan Wilson.

How to Keep Your Blog from Shriveling Up and Dying

If you have a blog, make it a site you would actually want to visit and read yourself. If you do this successfully, you can absolutely expect to profit from your blog. But if your purpose is profit, you probably won't.

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New Lawyers and Law Practice: the Velociraptor You Don’t See

Some lawyers are so focused on marketing that they may get blindsided by other essential parts of a law practice: lawyering and running a business.

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7 Questions Your Website Should Answer

Do not leave potential clients hanging. Answer these seven questions on your website to turn visitors into solid leads.

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The Wrong Way To Network

Networking is about making both parties more successful. Avoid the mistakes of not being inquisitive, being pushy for leads, or forgetting to say "thank you."

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The One Secret to Online Legal Marketing

All law-firm websites plans should be created with this one simple idea in mind.

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Your Personal Relationships with Clients Probably Aren’t As Strong As You Think

While lawyers probably aren’t going to become irrelevant any time soon, it probably is not because their personal relationships with clients are so strong.

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Should Law Firms Focus on Social Media or Search Engine Marketing?

Social media and search engine marketing are in one basket. Put your eggs in it.