Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

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New Lawyers and Law Practice: the Velociraptor You Don’t See

Some lawyers are so focused on marketing that they may get blindsided by other essential parts of a law practice: lawyering and running a business.

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7 Questions Your Website Should Answer

Do not leave potential clients hanging. Answer these seven questions on your website to turn visitors into solid leads.

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The Wrong Way To Network

Networking is about making both parties more successful. Avoid the mistakes of not being inquisitive, being pushy for leads, or forgetting to say "thank you."

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The One Secret to Online Legal Marketing

All law-firm websites plans should be created with this one simple idea in mind.

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Your Personal Relationships with Clients Probably Aren’t As Strong As You Think

While lawyers probably aren’t going to become irrelevant any time soon, it probably is not because their personal relationships with clients are so strong.

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Should Law Firms Focus on Social Media or Search Engine Marketing?

Social media and search engine marketing are in one basket. Put your eggs in it.

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Use The Gestalt Theory For Your Website Design

Learning the Gestalt Theory is an essential stop to take in creating a beautiful and intuitive website.

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Law Firm SEO Has Not Changed in 40 Years

The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.

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Write a Compelling Opening Line for Blog Posts

The opening lines of your blog post are the only thing most readers will see before they decide to stay or go. If it is boring, very few will stick around to find out of you had anything worthwhile to say lower down.

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Get Your Law Blog Off Your Law Firm Website

Law blogs and law firm websites don't mix. Get your law blog off your law firm website, or just stop blogging.

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Make Your Law-Firm Website’s First Sentence Count

Ten seconds is about how long you have to convince the average visitor to your law firm website to stick around. That is just about long enough to read one sentence — so it better be a good one.

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Watch the Only Good Lawyer Ads We Could Find

We tried to find ten legal advertising ads that were actually good, not “oh god that’s so bad it is hilarious” good. Spoiler alert: we totally couldn’t.

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30-Minute WordPress Setup Guide

If you do not have a website, you are probably missing out on clients, networking opportunities, and more. Although you’ll never know unless you get with the program and get yourself a website.

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Have Solos Been Priced Out of SEO?

The economics of search-engine marketing have changed drastically over the past three years, driven by a flood of lawyers getting into SEO, along with search engine algorithm changes that have increased the complexity (and therefore cost) of bringing search-engine traffic to a website.