Yodle

Yodle Challenge, Part 7: The Final Results Show

October 13, 2009

Back in June, Yodle agreed to give three months of free advertising to Brea Buettner, a solo bankruptcy lawyer, to prove its worth. We called it the Yodle Challenge. Here is my debrief of Brea, and after that, my own thoughts on whether Yodle triumphed in the Yodle Challenge.

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Yodle Challenge, Part 6: Yodle’s Mike DeLuca Weighs In

August 4, 2009

Guest post by Yodle VP Mike DeLuca. (Mike wanted an opportunity to weigh in on the ongoing Yodle Challenge, including our last video update.)

So, if you are taking the time to read this, you’ve probably been keeping tabs on the Yodle Challenge. Here’s a quick refresher to bring you up to date; a couple months [...]

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Yodle Challenge, Part 5: A Few More Nibbles, Still No Bites

July 29, 2009

The Yodle Challenge started on June 18th, almost a month and a half ago. To date, Brea Buettner has gotten about 25 leads—people actually looking to talk to a Minnesota bankruptcy lawyer. But only one came into the office. In this ten-minute video, we catch you up on the Yodle Challenge so far.

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Yodle Challenge, Part 4: Show Me the Money!

July 1, 2009

In the 12 days since Brea’s brand-new, Yodle-built website launched, she has gotten a few nibbles. Unfortunately, the only bite was someone interested in free advice. Yodle says results will improve with time, but I also wonder if bankruptcy, like landlord-tenant, is an area of law prone to bum leads.

Watch the video, then leave us [...]

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Yodle Challenge, Part 3: Update from Brea Buettner

June 24, 2009

A week and a half in, our Yodle Challenge guinea pig, Brea Buettner, just posted an update to the Yodle Challenge.
Here is what Brea has to say so far:

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Yodle Challenge, Part 2: Follow-up with Mike DeLuca

June 18, 2009

Yesterday, I sat down with Mike DeLuca, Yodle’s Senior VP of Sales & Marketing. I tried recording the video chat, but Pamela let me down. I feel badly about that, because Mike is a nice guy and I think he was pretty excited to have the chance to get me back for being so mean [...]

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Yodle Challenge, Part 1: Getting Started

June 12, 2009

I said some pretty unfriendly things about Yodle’s sales staff recently, and Yodle took it pretty hard seriously. In response, Mike DeLuca, Yodle’s VP of sales and marketing, issued a challenge: Yodle would give away 3 months of free online marketing to prove Yodle can deliver real value.
We chose newbie lawyer Brea Buettner as our [...]

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Yodle Takes the Hard Sell to a New Level

May 18, 2009

Yodle promises to advertise your law firm or business on Google, Yahoo!, and other sites, and build you a website that will get clients to call. They also promise to gather detailed information about your site visitors and callers to both help screen out low-quality from high-quality online leads, as well as to optimize their [...]

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