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Chatroulette and the Importance of Video

March 8, 2010

The world of online video conferencing has been in explosive growth mode recently, and the site Chatroulette has quickly become the latest sensation at the center of the conversation. Last week, it was featured in a segment on The Daily Show where Jon Stewart expertly depicted the current state of the infamous video chat site.
Curious [...]

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Friday Webinar: Law Firm Website Best Practices

February 17, 2010

This Friday, February 19th, at 9:30 a.m. CST, our webinar will address a topic that is near and dear to my heart: law firm websites and best practices. We will outline best practices and critique (nicely) anyone’s website who is brave enough to surrender the address before or during the webinar. If there is time, [...]

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Marketing on the Web

February 1, 2010

Whether you are just starting a solo practice or you have an established firm, you should never stop marketing. Content-based marketing on the web is a great way to get your name out there.
The best tool is developing a blog. Your blog should focus on a particular area of law. Use it to showcase your [...]

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The Web Marketing Ecosystem

January 29, 2010

Paul Carpenter has created one of my favorite depictions of how search engine optimization works for a business. It is a clear illustration of how each of the core components of the “web marketing ecosystem”, work in harmony to generate new business through the web.

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Maximize Your Web Presence with Analytics

December 24, 2009

Having a website and a web presence are key to your marketing. Make sure you get the results you want from your site by using a program that tracks statistics for your website and your social media accounts.
Google Analytics is free and tracks more data than you can imagine. It tracks the number of daily [...]

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Clio and Time59 Announce iPhone Apps (Update: Rocket Matter, Too)

December 23, 2009

Clio was the first major player in the online practice management space to sync with Outlook, and now Clio and Time59 announce iPhone compatibility. Neither offer a true iPhone app; instead, both have iPhone-optimized sites (despite Clio’s confusing blog entry). This is a good thing, in my opinion. Gmail’s iPhone-optimized site is better than any [...]

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Filter Potential Clients

November 30, 2009

Make sure your website and marketing materials identify what types of cases you take, along with your ideal client, to ensure you get calls about cases you can handle.
Your website should describe your practice area, along with the cases you take and the services you provide. If you get lots of calls about issues you [...]

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Use Google Local Business Center to Attract Clients

November 17, 2009

Lots of potential clients use internet searches to find attorneys close to them—creating an account on Google’s Local Business Center ensures clients can the right information they need about your practice.

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7 Simple Online Mistakes Lawyers Make

October 28, 2009

Using an AOL, Hotmail or Yahoo! email address
It amazes me that lawyers still use these kinds of email addresses—and put them on their business cards! I’ve been tempted on more than one occasion to purchase domain names for lawyers when I see that they’re still using AOL for their email.
If you want to look like [...]

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