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Friday Webinar: “Social Media: Maximizing Benefit, Minimizing Risk”

February 3, 2010

This Friday, we will present our first webinar via Ustream, Social Media: Maximizing Benefit, Minimizing Risk. I first gave this presentation to a group of business and law firm employees last year, and it was very well-received. I will be giving the same presentation this Friday at 10:30 a.m., CST, as a webinar.
We will discuss [...]

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Get This: Backupify is Free Through January 31st

January 25, 2010

When all you had was e-mail, backing up your online data was a piece of cake. Now, most people have information spread out over social networks, photo sharing sites, blogs, and more. Backupify backs up all that data so you do not have to worry about losing it if the services you use get hacked, [...]

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Tweets Are For Birds

January 25, 2010

Well, not quite, but if you are not being followed or following others, I would not lose too much sleep over it; at least not yet.
You can ignore social networking
It seems like every article about legal marketing these days is about social networking, primarily Twitter, Facebook, and LinkedIn. Do they have a place one’s marketing [...]

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Organize Your Social Media Campaign

January 6, 2010

Social media should be part of your marketing campaign. Like any other marketing technique, however, it needs to be organized and focused. Consider using a social media calendar to maximize your efforts.

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The Ants Go Marching One-by-One (the End of the Year of Twitter?)

January 6, 2010

After a recent holiday party, I awoke to a disgusting display of an interesting communication system: an ant colony. The community structure of an ant colony can offer a great reference for the way the rush to social media has been implemented within our own society.
While cleaning up the mess of a tiny bit of [...]

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Use Your Fax Machine to Send Emails

January 3, 2010

If you are technologically challenged, or know someone who is, you probably do not communicate with them via email. But if you have a phone line and a fax connection, Celery may solve your problem.

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Maximize Your Web Presence with Analytics

December 24, 2009

Having a website and a web presence are key to your marketing. Make sure you get the results you want from your site by using a program that tracks statistics for your website and your social media accounts.
Google Analytics is free and tracks more data than you can imagine. It tracks the number of daily [...]

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My Social Media Strategy

December 14, 2009

My social media strategy is nothing fancy, but it works. If you are looking for social media schemes full of promises and puffery, go talk to a social media “expert.” This is what works for me.
I try to make it easy for potential clients and local media to find me. Just as important, I try [...]

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Why Attorneys Need Local Legal Twitter Lists

December 8, 2009

I have been asked by many attorneys on Twitter how to cut down the clutter. Thousands of tweets float through your feed every minute, every hour, every day. It is so overwhelming for many of us, that sometimes it just seems easier to tune out. Sign off. Stop tweeting.
Don’t give up on Twitter.
Learn to use [...]

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Feed Fixed

November 30, 2009

If you have not been receiving Lawyerist posts via RSS or e-mail lately, that is because we were attacked by a Google spammer who screwed up the feed by taking advantage of a hosting vulnerability. We have cleared out the compromised files, and everything should be back to normal.
Find out all the ways to keep up [...]

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