Posts tagged as:

social networking

Friday Webinar: “Social Media: Maximizing Benefit, Minimizing Risk”

February 3, 2010

This Friday, we will present our first webinar via Ustream, Social Media: Maximizing Benefit, Minimizing Risk. I first gave this presentation to a group of business and law firm employees last year, and it was very well-received. I will be giving the same presentation this Friday at 10:30 a.m., CST, as a webinar.
We will discuss [...]

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3 Places For Lawyers To Be and Be Seen On the Web

February 1, 2010

How you publish your online content is almost as important as creating it. That is where legal content platforms come into play.
As new legal content platforms continue to spring up, it becomes challenging for busy lawyers to decide where to allocate their online time. However, participating on these legal portals is some of the most [...]

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Build Your Own Social Network

January 26, 2010

Ning is a social platform that allows you to build your own social network. It is very easy to use and provides even more flexibility than some of the major social media platforms. For law firms, Ning is a great way to share firm news, information, and calendars. Ning is also great for setting up communities [...]

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Get This: Backupify is Free Through January 31st

January 25, 2010

When all you had was e-mail, backing up your online data was a piece of cake. Now, most people have information spread out over social networks, photo sharing sites, blogs, and more. Backupify backs up all that data so you do not have to worry about losing it if the services you use get hacked, [...]

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Tweets Are For Birds

January 25, 2010

Well, not quite, but if you are not being followed or following others, I would not lose too much sleep over it; at least not yet.
You can ignore social networking
It seems like every article about legal marketing these days is about social networking, primarily Twitter, Facebook, and LinkedIn. Do they have a place one’s marketing [...]

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Get More From Your Network by Following Up

January 21, 2010

If your 2010 goals include increasing your revenues, expanding your client base, or bringing in new business, you will be seeking to expand your network of contacts and connections.
Whether you do that online through social media or offline through networking, bar association, or community events, you will probably meet potential clients, referral sources, and strategic partners weekly.
But [...]

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Organize Your Social Media Campaign

January 6, 2010

Social media should be part of your marketing campaign. Like any other marketing technique, however, it needs to be organized and focused. Consider using a social media calendar to maximize your efforts.

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The Ants Go Marching One-by-One (the End of the Year of Twitter?)

January 6, 2010

After a recent holiday party, I awoke to a disgusting display of an interesting communication system: an ant colony. The community structure of an ant colony can offer a great reference for the way the rush to social media has been implemented within our own society.
While cleaning up the mess of a tiny bit of [...]

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Marketing Your Practice in 2010: Be Consistent and Persistent

January 4, 2010

As 2009 draws to a close, it is time to start looking ahead to 2010. As you conduct your yearly review of your practice, formulate new ideas for attracting business, and evaluate your business development efforts, remember that your 2010 marketing efforts should be consistent and persistent.

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My Social Media Strategy

December 14, 2009

My social media strategy is nothing fancy, but it works. If you are looking for social media schemes full of promises and puffery, go talk to a social media “expert.” This is what works for me.
I try to make it easy for potential clients and local media to find me. Just as important, I try [...]

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