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Social media and search engine marketing are in one basket. Put your eggs in it.
If the people you want to sign your retainer agreement cross the line between offline and online as easily as pulling a phone out of their pockets, then you should too.
So-called "experts" constantly proclaim loudly and frequently that social media is The Answer to just about everything, including getting clients. Lawyers have taken the bait, and have swarmed to social media like flies to honey.
Lawyers have been engaged in a race to the bottom in the marketing of their services for decades. Over-the-top, sleazy advertising has become synonymous with lawyers in the eyes of many people. It's no wonder that people's perception of lawyers have dropped so low. Marketing for lawyers is a sucker's bet at best.
After federal prosecutors repeatedly made comments on a major news website encouraging the conviction of the defendants, a federal judge threw out convictions for five police officers found to have shot unarmed citizens during the aftermath of Hurricane Katrina.
Social media platforms present great new opportunities for lawyers to connect with prospective clients in an informal way. Do they also present great new pitfalls? The ABA is attempting to sort this out, and so are we.
Prosecutor Bernie de la Rionda attempts to get to the bottom of the witness’s relationship with George Zimmerman’s older brother, looking like an incompetent Luddite in the process.
Given how poorly most lawyers use social media, plus this whole Facebook “shadow profile” business, I feel more like I want to quit Facebook than ever before. I barely even use it. I post pictures and video on Flickr and “status updates” on Twitter. Because, let’s face it, the minutiae of your Facebook friends’ lives […]
Most lawyers on social media are doing the equivalent of barging into a room and announcing “I am Pat Smith, and I won a case today!” before tossing a handful of business cards at the audience, then walking out with a flourish.
Be wary of articles that tout the legal marketing ROI from using social media. Look closely at the statistics being cited. Often, they are not as compelling as many social media enthusiasts would like you to believe.
Judges and lawyers are both on social media, so how much can a lawyer interact with a judge online without crossing ethical boundaries?
Social media and legal ethics. Attorneys accessing social media must know the ethical rules governing their conduct.
Ethics of why attorneys should not be Facebook friends with their clients and how they can navigate social media ethically.
If you go all-in with online marketing, could you get the kind of business you hope for in your wildest dreams?
B.J. Mendelson (author of Social Media is Bullshit, natch) pokes holes in the myth of social media ROI: it’s just not what you think.
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