Every Friday for the next few weeks I will be posting interviews with solo and small firm attorneys who talked to me about their marketing strategies, online and offline, high tech and old school. Of course, I also asked about the tools they use to manage their practice. If you are interested in being interviewed, please e-mail me.

Kristi Weikel is on top of things. I am impressed. She has a small, general practice law firm, and sounds like she is running it like a business, partly due to the help she has gotten from Kelli Hoskins, a business coach.

I think a lot of solo lawyers and small firms forget that they are also a business, and the head of any business must keep it pointed in a direction–hopefully the right one. Every business needs an entrepreneur as well as someone to do the work of the business. It sounds like Weikel handles both very well.

Weikel keeps thinking about ways to improve her marketing effort, her practice, and her services.

Read on for the full interview.

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