Law Firm SEO Has Not Changed in 40 Years
The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.
Have Solos Been Priced Out of SEO?
The economics of search-engine marketing have changed drastically over the past three years, driven by a flood of lawyers getting into SEO, along with search engine algorithm changes that have increased the complexity (and therefore cost) of bringing search-engine traffic to a website.
$500, Your Law Firm and SEO
A couple of weeks ago in The LAB, Sam asked: Can solos really compete with big SEO budgets? I think this is a topic worth a little more discussion, so I’m going to expand on my response here. Before we get to the “what lawyers can spend $500 to market their practices online” part, we […]
Hold up. You’re spending time and money on web marketing without setting goals? Are you frakin’ nuts? How do you know whether any of this “stuff” is working? And by working I mean meeting your goals. Oh wait… In my experience, when most lawyers think of web analytics they think of “hits” to their site. […]
Just Like Lawyers, Legal Marketers Can Be Good or Bad
A few shameful legal marketers should not taint all legal marketers.
Law Firm Sues the Rainmaker Institute for Failed SEO [UPDATED]
It’s hard to feel much sympathy for Seikaly & Stewart. Regardless whether the Rainmaker Institute actually has anything valuable to sell, it’s pitch reminds me of those late-night infomercials that promise to teach you to get rich from flipping houses or selling gold if you will just attend a very expensive seminar at a hotel near the airport.
Stop Using [Location] [Practice Area] Attorney
Somewhere along the way, lawyers got it into their heads that they should refer to themselves with some iteration of their location, practice area(s) and attorney. Yes, Chicago personal injury lawyer and Illinois bankruptcy attorney, I’m talking to you. Why are you doing this? Since you probably aren’t doing this offline, I’m guessing it has […]
Smartphone Website Mistakes Can Hurt Search Visibility
Whip out your smartphone. Navigate to your website or blog. What do you see? Is it easy to read and use? Have you implemented a responsive design or were you redirected to a mobile version of your site? If you’re making mistakes in the way your sites are configured for mobile, your visibility in search […]
Multiple Websites & Blogs
Should lawyers have multiple websites or blogs? Here are some reasons why you might.
Authorship vs Video Snippets for CTR in Legal Search
Ever wonder about which earn better click-through for an informational legal search, authorship or video snippets? A recent study sheds some key insights.
Your Blog Still Does Not Belong on Your Law Firm Website
Last night, Kevin O’keefe tweeted a link to my “classic” post on law blogging, “Get Your Law Blog Off Your Law Firm Website“.
Is Google Voice Hurting Your Local Search Ranking?
Google Voice, like other tracking numbers, may hurt your local search ranking. Because these numbers attempt to mislead the system, they can hurt your local SEO.
Is “Outsourcing” Really a Bad Idea for Lawyers?
“Outsourcing” means paying someone else to do part of your job. Eric Turkewitz coined the expression “outsourcing marketing = outsourcing ethics.” While that is true, it does not include a value judgment, and lawyers routinely trust third parties with tasks that could land us in ethical hot water, from communications to file storage and destruction […]