Posts tagged as:

search engine marketing

Google AdWords: The Missing Startup Manual

February 16, 2010

I have to admit, Google AdWords confounded me at first. I had logged into the site many times clicked around a little, became frustrated, and found something else to do.  The hurdle I could not overcome was the lack of clear, simple instructions to create an introductory account, become proficient, and enjoy the benefits this [...]

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WordPress Integrates Location Information

November 13, 2009

Following the growing trend of integrating location information with social networking, WordPress now allows bloggers who host their sites through WordPress.com to attach their location information to postings.
WordPress also indicates this is just the beginning of geotagging features—they plan on integrating location of commenters, poll votes, and even an annual report to users showing where [...]

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Yodle Challenge, Part 7: The Final Results Show

October 13, 2009

Back in June, Yodle agreed to give three months of free advertising to Brea Buettner, a solo bankruptcy lawyer, to prove its worth. We called it the Yodle Challenge. Here is my debrief of Brea, and after that, my own thoughts on whether Yodle triumphed in the Yodle Challenge.

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Target (and Get) the Clients You Want

September 29, 2009

In today’s information era, you can reach potential clients in many different ways, but focusing your efforts is the path to success.
Simplify and concentrate on two steps:

Spend time defining and visualizing your ideal client—not just any client, but your ideal client.
Be where your ideal client is—and reach out in ways you know can reach them.

If [...]

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