online marketing

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How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

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Offer Unbundled Legal Services to Compete in Today’s Legal Market

While the unbundling trend may be starting out with larger firms for startups and entrepreneurs, it will make its way to down to smaller sized firms and encompass many more areas of law. All lawyers can benefit from learning techniques for unbundling and using technology to deliver services online.

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Law Firm SEO Has Not Changed in 40 Years

The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.

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There is No Such Thing As Online Marketing

If the people you want to sign your retainer agreement cross the line between offline and online as easily as pulling a phone out of their pockets, then you should too.

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Watch the Only Good Lawyer Ads We Could Find

We tried to find ten legal advertising ads that were actually good, not “oh god that’s so bad it is hilarious” good. Spoiler alert: we totally couldn’t.

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Does Your Disclaimer Really Disclaim?

Lawyers put lengthy disclaimers on everything they send, but do they actually do any good? Perhaps – so they are worth using just in case.

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Just Like Lawyers, Legal Marketers Can Be Good or Bad

A few shameful legal marketers should not taint all legal marketers.

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Law Firm Sues the Rainmaker Institute for Failed SEO [UPDATED]

It’s hard to feel much sympathy for Seikaly & Stewart. Regardless whether the Rainmaker Institute actually has anything valuable to sell, it’s pitch reminds me of those late-night infomercials that promise to teach you to get rich from flipping houses or selling gold if you will just attend a very expensive seminar at a hotel near the airport.

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How In-House Counsel Use Social Media

Be wary of articles that tout the legal marketing ROI from using social media. Look closely at the statistics being cited. Often, they are not as compelling as many social media enthusiasts would like you to believe.

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How to Build Your Law Practice Like a Kid

The basic principles of running a law practice are the same common-sense business principles kids use in neighborhood businesses.

our favorite books about lawyers

Our Favorite Books About Lawyering (and Other Stuff)

Looking for some summer reading? Check out some of our writers' favorite books---and they are not all about lawyers!

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Q: Are There Good Clients Online?

If you go all-in with online marketing, could you get the kind of business you hope for in your wildest dreams?

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Top 5 Tips to Draw Readers to Your Blog

I've been thinking a lot about what elements a blog post needs to draw readers' attention. Here are my top 5.

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Imagery: the Cure for the Common Website

Generic images make your website looks generic. Use creative imagery that visually represents your firm and the needs of your clients.

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Better Call Saul: The Best Law Firm Website

Looking for the best law firm website? Look no further, it's Better Call Saul from Arizona attorney Saul Goodman.