Posts tagged as:

online marketing

Yodle Challenge update: show me the money!

July 1, 2009

In the 12 days since Brea’s brand-new, Yodle-built website launched, she has gotten a few nibbles. Unfortunately, the only bite was someone interested in free advice. Yodle says results will improve with time, but I also wonder if bankruptcy, like landlord-tenant, is an area of law prone to bum leads.

Watch the video, then visit the [...]

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Yodle Challenge: update from Brea Buettner

June 24, 2009

A week and a half in, our Yodle Challenge guinea pig, Brea Buettner, just posted an update to the Yodle Challenge thread on the Lawyerist Forum. You will need to sign up for the forum (it’s free!) to see what she has to say. Brea will check in to answer questions, and so will Mike [...]

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Facebook ethics: it’s not about Facebook

June 23, 2009

There is a good deal of postulating in the blogosphere about the types of ethical trouble a lawyer can get into by using social media. The nattering nabobs of negativism warn us to be careful when using social media like Facebook or Twitter, lest we unwittingly disclose client confidences, improperly solicit new clients, or misrepresent [...]

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Review: Twitter Means Business—How microblogging can help or hurt your company

June 14, 2009

We have been writing about using Twitter for legal marketing for over a year now.
If you still have not checked Twitter out, or if you feel like you need to learn more about how to use it for your practice, you might want to check out some books on Twitter best practices. There are lots [...]

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Yodle Challenge, part 1: getting started

June 12, 2009

I said some pretty unfriendly things about Yodle’s sales staff recently, and Yodle took it pretty hard seriously. In response, Mike DeLuca, Yodle’s VP of sales and marketing, issued a challenge: Yodle would give away 3 months of free online marketing to prove Yodle can deliver real value.
We chose newbie lawyer Brea Buettner as our [...]

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Yodle takes the hard sell to a new level

May 18, 2009

Update: Yodle has issued a challenge to prove its worth! Follow the Yodle Challenge and see whether it does.
Yodle promises to advertise your business on Google, Yahoo!, and other sites, and build you a website that will get clients to call. Yodle also promises to gather detailed information about your site visitors and callers. (Oh, [...]

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Facebook 101: why lawyers should be on Facebook

April 23, 2009

Lawyers who are not on Facebook are missing out on critical opportunities to network for referrals, research defendants and potential jury members, market their law firms, and vet potential legal hires and current associates.
Lawyers who use Facebook solely for personal reasons should reevaluate their use to consider the site’s possibilities for marketing and the development [...]

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