online marketing

A Landing Page Can Convert Clicks to Clients

August 24, 2010

Guest post by Vickie Hendricks. The goal of pay per click (PPC) and email blasts is to drive prospects to your website. Unfortunately, more often than not, the potential client is referred to the firm’s homepage or maybe a practice area. But what will your prospective clients do once they get to those pages? They [...]

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Marketing Monday

August 23, 2010

Guest post by Graham M. Martin. Since opening my own practice, I have found that completing the sometimes-inane law firm marketing tasks works best when I am fresh. Therefore, I have implemented Marketing Monday, during which I focus most of my energy for the day on the marketing of my practice. It eases me into [...]

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Freemium Marketing: What Gives?

August 20, 2010

Here’s a unique question for your business: what are you giving away? On last week’s LAB one of the topics we covered was the idea of offering something free — the idea of “Freemium” that has been floating around the blogosphere for a while. Freemium is the idea where a company provides something at no [...]

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Facebook Privacy in a S.N.A.P.

August 19, 2010

Facebook is by far the most popular social media site and it can be used to help market your practice. Even though it has been a couple of months since Facebook experienced a privacy issue you should still keep tabs on your privacy settings. Whether you are securing your page for the first time or [...]

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Website Content in 5 Easy Steps

August 13, 2010

Without fail, the most difficult part of creating and maintaining a website is the content development. Your website content should be constantly updated with the help of the blog that your website is built on. However, creating the initial information and getting it published can be a painful process and will invariably drag on without [...]

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