We love that you read what’s new on Lawyerist.com, but there are other great places to have running conversations about law practice. Here are some of the other places we tend to hang out.
- SoloSmallTech, a Google+ community for discussing technology, and other casual geekchat. (The name comes from Lawyerist’s original name.) This is also where we host our Google+ Hangouts. If you like to talk about your gadgets or you are obsessed with productivity systems, you will be right at home.
- Blawgging, another Google+ community for law bloggers. Membership in this community is restricted to actual law bloggers. If you are one, come on in!
- Lawyerist.com on LinkedIn. Our LinkedIn group is for general law practice discussion. We keep out the self-promotional posts that tend to proliferate on LinkedIn, and we generally expand on the topics we raise on Lawyerist’s front page.
- The LAB, our forum. Just click over from the header to browse the LAB, where you can publish your own posts or pick the brains of other Lawyerist readers. We regularly highlight the best posts in the forum on the front page of Lawyerist.
If you haven’t visited LinkedIn in a while, you may want to take a look. LinkedIn has been making some changes and adding new features, hoping that their users will update their Profiles more often and engage more with others. Many of these changes improve the LinkedIn experience and can help lawyers build relationships.
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Starting today, you can no longer feed your tweets to LinkedIn to make it look like you are active on LinkedIn without actually visiting the world’s most boring social network. No more.
In its announcement, LinkedIn blames Twitter’s recent blog post that doesn’t make sense to non-developers. Whatever the reason, a whole lot of people are going to go inactive on LinkedIn as a result of this.
There are workarounds. My favorite is If This Then That, which I’ve just set to feed my Twitter updates to LinkedIn so I can continue the charade.
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Social media isn’t all that hard to do. Just sign up for an account, fill out your profile, and start being social. It’s easy to start, but it’s also easy to suck at it. This is especially true for most lawyers, who (along with plenty of other businesspeople, to be fair) misread social as marketing.
Here’s how to avoid sucking at social media.
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LinkedIn, “the most boring social network in the world”TM, is having a bad day. Two security/privacy issues hit the news, and both mean you should take action to secure your LinkedIn account.
Issue 1 LinkedIn’s app allows you to sync up your calendar to LinkedIn so you can look up LinkedIn profiles for people you are about to meet with. Unfortunately, that means data about you, your contacts, and your meetings is transmitted in the clear, which makes it easy to intercept. So if you store things like meeting notes or passcodes in your calendar, this is a major concern. LinkedIn is updating its apps quickly. If you use LinkedIn on Android, the update is available now. If you are on iOS, it should be available shortly.
Issue 2 Apparently, 6.5 million LinkedIn hashed password have been posted online. Not the passwords themselves, but hashes can be cracked. Go change your password.
(via ShortFormBlog)
By taking the following marketing checklist, associates and young lawyers can transform their legal careers from supporting associate to rainmaking partner.
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When it comes to web-based marketing these days, everyone talks about the importance of social media. It seems that if you aren’t blogging, tweeting, updating your status, plus-one-ing your Google+ feed, or building your network on LinkedIn, your marketing plan is doomed. On the other hand, it seems like email marketing has become as passé as billboards and radio ads in the world of legal marketing. While email marketing might not be the hip kid on the street these days, it is a tried and true marketing method that has many advantages over social media campaigns. Just to name a few, here are my top five reasons why email marketing might be better than social media marketing in some ways:
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This past week in the LAB we’ve raised the issue of whether to upgrade to Apple’s Lion OS X, how best to use LinkedIn, and whether (or what) to use for a virtual assistant.
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Many a lawyer has wondered as they drove past the headquarters building of a corporation, “why aren’t we doing work for that company?” As they roll by, lawyers can even see some of the executives through their windows, working and sending legal work to other law firms. Wouldn’t it be great if there were a free, easy way to identify these executives, contact them and get to know them in person?
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