Posts tagged as:

LinkedIn

Friday Webinar: “Social Media: Maximizing Benefit, Minimizing Risk”

February 3, 2010

This Friday, we will present our first webinar via Ustream, Social Media: Maximizing Benefit, Minimizing Risk. I first gave this presentation to a group of business and law firm employees last year, and it was very well-received. I will be giving the same presentation this Friday at 10:30 a.m., CST, as a webinar.
We will discuss [...]

Read the full article →

New Lawyers (and Law Students) Need to Define Their Personal Brand

February 1, 2010

Kevin O’Keefe hit the nail on the head in his recent post emphasizing the tough job market and new law graduates’ need for an edge. What’s a good way to get that edge in perhaps the toughest legal market in decades? Develop a personal brand.

Read the full article →

Tweets Are For Birds

January 25, 2010

Well, not quite, but if you are not being followed or following others, I would not lose too much sleep over it; at least not yet.
You can ignore social networking
It seems like every article about legal marketing these days is about social networking, primarily Twitter, Facebook, and LinkedIn. Do they have a place one’s marketing [...]

Read the full article →

LinkedIn—Not So Useful After All?

November 29, 2009

With apologies to Leora, who has actually figured out how to make LinkedIn worthwhile, this is how I feel about it:

Linked In – The Site That Does Nothing! | Chuck Newton Rides the Third Wave

Read the full article →

Professional Headshots and Bios

October 15, 2009

A professional bio and headshot are often the first impression a client or employer will have of you. Take advantage of the opportunity to introduce yourself and influence their impression while you have their full attention.
Yes, you need a headshot
I am often asked whether lawyers really need to use a headshot in their marketing materials, [...]

Read the full article →

Uncluttering LinkedIn

October 6, 2009

I jumped onto the LinkedIn bandwagon in college, added all my classmates in law school, and reached out to old colleagues to re-connect once I was looking for new jobs and legal opportunities. I have pushed law students to join LinkedIn, told lawyers how to use LinkedIn (and other social media sites) ethically, and done one-on-one LinkedIn trainings [...]

Read the full article →

Essential Marketing Toolkit, Part 2: Be Online

August 14, 2009

Once you have your firm’s identity determined (logo, colors, business card, etc.) the next step is to consider how to present yourself on the world wide interweb. Whether you choose to be blog-based or more traditional, your firm will need a website.
The two most important things to focus on are looking good and sounding good. [...]

Read the full article →

Lawyers’ Path to Acceptance of Web Technology: The “5 Stages of D”

August 6, 2009

I’m in the process of reading Chris Anderson’s new book “Free” and am finding it to be a fascinating read. At one point he discusses Microsoft’s response—or lack thereof—to the free, open-source, Linux operating system, comparing the company’s slow and delayed reaction to Kübler-Ross’s 5 stages of grief.
This idea intrigued me, and I wondered if [...]

Read the full article →

Legal marketing ethics in a Web 2.0 world

July 17, 2009

As I signed off of the American Bar Association’s CLE webcast and phone conference yesterday, Ethical Implications of Marketing in a Web 2.0 World, I was left, not surprisingly, with more questions than answers. The CLE provided no magic bullet or easy catch-all answer, but the speakers—Micah Buchdahl, Michael P. Downey, and Scott G. Wolfe, [...]

Read the full article →

Does your firm have a social media policy?

June 2, 2009

Social networking has grown exponentially in popularity over the past year. More people are using social networking sites for all manner of things. So, are your employees using these services to discuss the work they do?
If so, how could that help or hurt your law firm or company? With a social networking policy, you can [...]

Read the full article →

← Previous Entries