Every Friday for the last few weeks I have posted interviews with solo and small firm attorneys who talked to me about their marketing strategies, online and offline, high tech and old school. Today’s (belatedly posted) interview with Tom Tuft is the last interview.

My last interviewee is Tom Tuft, of Tuft & Arnold Law Office, PLLC. We actually collaborated on a CLE for the Ramsey County Bar Association this winter, which was well-attended and well-reviewed. Like me, Tuft is interested in technology, although he is a gadget man (he carried a Fujitsu ScanSnap in his briefcase), while I prefer one gadget—my laptop.

The Tuft & Arnold website is a good example of a clean, nice-looking, and effective website. It has a lot of information about the firm, its practice areas, and some “handouts” for prospective clients.

Like my own practice, Tuft’s clients tend to hire him only once. This kind of practice requires a fundamentally different marketing approach from a practice with clients who have ongoing legal needs. Instead of cultivating current contacts, one must constantly try to reach new people and new markets.

Keep reading for the full interview.

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Aviva Directory has a list of 12 important laws bloggers should know about. The article addresses sponsored posting, deep linking, use of images, stolen content, ownership of user-contributed content, and more. If you blog, make sure to read this post.

This is a great post and a must-read for all bloggers. I have to go draft a TOS for comments . . .

[via Minneapolis Estate Planning]

I just learned about the Fastcase online law library. The Oklahoma Bar Association apparently offers it to all its members, and it looks to me like just the kind of streamlined, simplified case law databse I have been looking for.

I am trying to get more information about how it may differ from Westlaw/Lexis, but I have high hopes that this could be a viable alternative for a small practitioner who primarily needs access to case law (like me).