I am teaching six continuing legal education seminars in the next three months, with a couple more under discussion. My presentations tend to be engaging (I don’t have the patience for boring presentations even when I am giving them), informative, and well-attended. Register early!

• June 6th at noon. The Paperless Office, 1 hour webcast, $75. Register with MCLE.
• June 10th at 9 a.m. Offensive Defense: An Introduction to Protecting Consumers from Unscrupulous Debt Collectors, 1 hour webcast. Register with MCLE.
• June 12th at noon. Motions to Vacate Default Judgments: When and How You Should Do It, 1 hour live seminar. Register with VLN.
• July 18th at 1 p.m. How to Get Things Done (with Merlin Mann), 2 hour webcast. (MCLE has not yet posted this seminar.)
• July 22nd at 9 a.m. New Lawyer Experience - Starting a Law Firm, 2 hour webcast. Register with MCLE.
• August 8th at noon. Social Networking for Lawyers, 1 hour webcast. (MCLE has not yet posted this seminer.)

here is a lot of talk about optimizing web sites for search engines, but what about optimizing your web site for potential clients?

Search-engine optimization (SEO) is about making it easy for a search engine to index your page. The easier it is for Google to figure out that you are a family lawyer in Minnesota, the better your page will register. This is why content is so important; the more “Minnesota” and “family law” appear in your content, the more clear it is that someone searching for “Minnesota family law” is looking for a page like yours.

But what about PCO (potential-client optimization)?

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Every Friday for the next few weeks I will be posting interviews with solo and small firm attorneys who talked to me about their marketing strategies, online and offline, high tech and old school. Of course, I also asked about the tools they use to manage their practice. If you are interested in being interviewed, please e-mail me.

Kristi Weikel is on top of things. I am impressed. She has a small, general practice law firm, and sounds like she is running it like a business, partly due to the help she has gotten from Kelli Hoskins, a business coach.

I think a lot of solo lawyers and small firms forget that they are also a business, and the head of any business must keep it pointed in a direction–hopefully the right one. Every business needs an entrepreneur as well as someone to do the work of the business. It sounds like Weikel handles both very well.

Weikel keeps thinking about ways to improve her marketing effort, her practice, and her services.

Read on for the full interview.

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