Want a great blog on Lawyerist's network of blogs? Get a great one for just $99/month from Lawyerist Sites.
We are really excited to let you know about a project we have been thinking about and working on for a long time.
Today we are launching Lawyerist Sites, a new service to design and host great law firm websites and blogs.
It’s Time You Had a Better Website
If you’ve been paying attention, Sam has been focusing a lot of energy lately on criticizing the current state of a lot of law firm websites and law blogs.
The truth is that a lot of law firm websites and blogs are terrible—either they have bad design, are out of date, or they don’t understand how to write great content for readers.
It’s time to change that.
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Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.
Website redesign projects often begin with phrases like “our website looks generic”, or “we hate our site, it looks like a template,” or “our website does not convey the image of our firm.” The answer to all of these problems is imagery. When your website uses generic images, your website looks generic. Maybe you have a fancy layout, or a tricky animated slideshow, or messaging and copywriting that you have slaved over, but none of these will survive the malignant tumor of horrible images.
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Want a great blog on Lawyerist's network of blogs? Get a great one for just $99/month from Lawyerist Sites.
Last night, Kevin O’keefe tweeted a link to my “classic” post on law blogging, “Get Your Law Blog Off Your Law Firm Website“. My favorite part about that post was how few of the commenters showed an ability to consider the Internet from any viewpoint but SEO.
One commenter in particular (an appellate lawyer, natch) kept stubbornly insisting that it made sense to have his blog on his law firm website because he ranked #1 on Google for his target search terms. (If I had a dollar … )
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Want a great law firm website? Get a great one for just $99/month from Lawyerist Sites.
Lawyers are always asking. “who has the best law firm website?” And I always answer, “that’s easy, Saul Goodman.”
But what makes attorney Goodman’s website the best?
Is it the design? His calls to action? His messaging? The SEO?
Let me break it down for you.
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These are dark days. While law schools and Biglaw continue business pretty much as usual, the good people at Law School Transparency continue to track how the lost generation of lawyers with no real job prospects grows every year.
Steven J. Harper, a Harvard Law grad and 30-year litigator at Kirkland & Ellis, has weighed in on the problems and suggested some solutions in The Lawyer Bubble. It’s the perfect book for a terrible time.
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An attorney profile is so much more important than listing where you went to law school (whether or not you include the date of graduation), your bar association memberships, and your areas of practice.
Of course that stuff matters.
But, in my opinion, even though the attorney profile has been around since the first lawyer website, it remains a largely untapped goldmine.
By following three steps to a better attorney profile, you’ll make it do what it’s really capable of: turning potential clients into paying clients.
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I’m frequently asked how much time and money should attorneys spend on marketing. Like a true lawyer, I reply that “it depends.” There is no magic percentage of revenue or billable hours to be allocated to business development activities. The answer to this question will vary by practice area, geographic location and budget.
But when asked about the two most important marketing tools for attorneys, my answer is rarely “it depends.” The answer is your networking efforts and your website. No matter how much time and money a lawyer decides to spend, spend it in these two areas.
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I’ve been working as a copywriter and marketer for lawyers since 2008. I’ve helped build hundreds of lawyer websites and wrote countless blog posts. I’ve seen the good, the bad and the ugly when it comes to direct marketing on the Internet.
And the one must-have for all lawyer websites, in my opinion, isn’t great design or clever copy or superb SEO. It’s not having all the bells and whistles like click-to-chat and video clips.
So what is it?
It’s telling a damn good story.
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